At PopSockets, integrated marketing is the strategic engine behind how we go to market. The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy - translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.

This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction - around the same consumer, the same story, and the same goals.

Reporting to the VP of Global Brand & Marketing, you will own the integrated marketing calendar and lead the brief-to-activation process for all major campaigns, ensuring PopSockets shows up consistently and powerfully across every touchpoint - from a wholesale sell-in presentation to a product launch on TikTok to an in-store experience at retail.

YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way - championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.

What You'll Own

Campaign Strategy & Seasonal Launch Planning

• Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets - grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance
• Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel - social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces - and how they work together to deliver a cohesive consumer experience
• Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails
• Own the integrated marketing calendar - sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints
• Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel - ensuring strategic clarity and brand consistency from awareness through purchase

Consumer & Channel Fluency

• Serve as the team's sharpest consumer voice - deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision
• Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store - understanding what each channel needs to perform and how to build plans that set every partner up for success
• Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning

Cross-Functional Leadership & Alignment

• Serve as the strategic integrator across a broad set of cross-functional partners - bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear timelines, and shared goals
• Partner with Product & Merchandising early in the planning process to deeply understand product innovation, launch timing, and seasonal priorities - translating those inputs into consumer-facing campaign narratives that make the product story compelling and commercially relevant
• Work closely with Planning to align integrated marketing calendars with inventory, launch windows, and commercial milestones - ensuring campaigns are timed to drive both sell-in and sell-through
• Collaborate with Wholesale and Ecommerce teams to build activation plans that support retail partner needs, drive in-store and online conversion, and connect brand storytelling to commercial outcomes across all channels
• Brief and align PR, Social, Influencer, and Creative teams with campaign platforms and seasonal direction that give each function a clear strategic foundation - while leaving room for channel-specific excellence
• Lead integrated planning meetings, seasonal kick-offs, and go-to-market reviews that create clarity, build momentum, and keep all partners moving in the same direction
• Build and deliver compelling presentations for internal stakeholders, wholesale partners, and senior leadership that communicate campaign vision and earn cross-functional alignment

Performance, Learning & Optimization

• Measure integrated campaign performance in partnership with Analytics, CRM, and channel teams - tracking impact across brand health, engagement, and commercial metrics and translating results into clear learnings
• Build a culture of continuous improvement within the integrated marketing function - using post-campaign analysis to sharpen future briefs, refine channel strategies, and evolve the planning process
• Contribute to the global marketing scorecard, ensuring campaign results are reported with clarity and connected to the broader brand and business objectives

What You Bring

• 7+ years of experience in integrated marketing or brand marketing at a consumer lifestyle brand - with a strong track record of building and executing 360° campaigns that drive both brand and commercial results
• Exceptional brief-writing skills - you write briefs that genuinely inspire great work, because they are rooted in real consumer insight, clear brand thinking, and specific, actionable direction
• Deep consumer fluency - you start with the consumer and build backwards, and you know how to translate consumer insight into campaign strategy that resonates and converts
• Strong working knowledge of the full channel mix - social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store - with the credibility to brief and lead each partner with confidence
• Proven ability to manage complex, multi-channel campaign calendars across multiple seasons and stakeholders without losing strategic coherence or creative quality
• A natural connector and collaborator who builds trust across teams, leads through influence rather than authority, and keeps campaigns moving forward even when things get complicated
• Experience developing sell-in tools and wholesale marketing plans that connect brand storytelling to commercial objectives is a strong plus
• Skilled at building presentations and executive summaries that make complex plans easy to understand and easy to get behind
• Comfortable in a fast-moving, entrepreneurial environment - you thrive when building structure where there isn't one yet

What Success Looks Like

• Best-in-class campaign briefs that are the starting point every channel team looks forward to receiving - sharp, insightful, and genuinely inspiring
• Seasonal launch plans that land with confidence in the market - driving sell-in with wholesale and retail partners, and converting consumer attention into sell-through across DTC, ecommerce, and marketplaces
• Cross-functional teams that are aligned, energized, and clear on their role in every campaign - with no gaps, no conflicting messages, and no missed moments
• A brand that shows up consistently and powerfully across every touchpoint - from the wholesale floor to the For You page
• Campaign performance that is tracked, reported, and learned from - with each launch making the next one smarter
• An integrated marketing function that is recognized internally as the strategic backbone of how PopSockets goes to market

$120,000 - $150,000 a year

20% annual bonus potential