Job Description

About the Job:

The Sr. Manager, Growth Marketing for beverages is responsible for leading strategic planning, commercial scaling and implementation of Taco Bell's new break-through beverage concept Live Mas Cafe. This role is a blend of strategic ownership and market expansion, with high visibility to executive leadership and high accountability. Success in the positioned will be demonstrated through exceptional leadership skills, a strong marketing acumen and proven operational experience with an understanding of how to scale new concepts successfully.

The ideal candidate is entrepreneurial with a builder mindset; he/she must be comfortable with ambiguity, bring a distinct POV, and execute effectively in a fast-paced environment. This person can inspire enterprise teams, drive ideas to action, all while continually measuring and optimizing efforts to accelerate growth and business impact.

The Day-to-Day:
• Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.
• Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
• Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
• Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
• Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
• Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
• Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
• Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café - some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.

Previous inputs:
• Own the 3-5 year commercial scaling framework for Live Mas Cafe.
• Lead integration of National Beverage calendar and Live Mas Café calendar.
• Manage Live Mas Café opening and pilot in United Kingdom.
• Lead enterprise-wide cross-functional alignment of Live Mas Café playbook including franchisee partners.
• Translate consumer, cultural, and category insights into actionable strategies.

Is this you?
• Bachelor's Degree required
• Minimum of 8+ years of relevant experience including 3 years' experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
• Minimum 3 years in a management/leadership role
• Experience in multi-channel retail industry and / or franchised business is a plus
• Strong strategic thinking and storytelling abilities
• Experience working with and leading cross-functional teams and agency partners
• Strong influence and collaboration skills are a must to navigate a highly matrixed organization
• Demonstrated leadership, project management, and planning skills
• Self-motivated, intellectually curious, and a strong drive for results

Work-Hard, Play-Hard:
• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $158,000 to $175,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.