DescriptionSr. Manager, Go To Market GENERAL POSITION SUMMARYThe Senior Manager, Go To Market (GTM) is responsible for leading strategic marketing initiatives, managing client relationships, and driving business growth. This role serves as a senior client advisor, overseeing integrated marketing campaigns while ensuring exceptional communication, team leadership, and revenue performance.
PRINCIPAL DUTIES AND RESPONSIBILITIES- Lead day-to-day management for selected retail marketing portfolio, serving as the primary point of contact for external partners and internal stakeholders.
- Build and maintain strong client relationships by delivering strategic guidance, proactive communication, and measurable program results.
- Present campaign strategies, performance insights, and business recommendations to executive-level stakeholders.
- Develop and execute integrated retail marketing campaigns across in-store, digital, social, and experiential channels to drive brand visibility and sales performance.
- Build a growth marketing strategy centralized around scaling the business and delivering measurable results.
- Collaborate cross-functionally with operations, merchandising, planning, and marketing teams to ensure seamless campaign execution and new store openings.
- Manage multiple marketing projects simultaneously, ensuring timelines, budgets, deliverables, and KPIs are consistently achieved.
- Coordinate new product launches, store openings, seasonal promotions, and retail activations to maximize market penetration and customer engagement.
- Prepare briefs and pitch to partners for added involvement and incremental support on varying projects/campaigns.
- Manage annual budget and cooperative marketing to drive maximum support across key strategic initiatives.
- Closely follow store performance, strategically deploy marketing support as needed, and maintain flexibility to activate during key cultural and relevant moments.
JOB REQUIRED KNOWLEDGE AND SKILLS- Bachelor's degree in Marketing, Communications, Business, or related field.
- 7+ years of experience in account management, marketing, advertising, or leadership roles.
- Proven experience managing large-scale marketing campaigns and high-profile client relationships.
- Strong understanding of integrated marketing strategies, digital media, and brand development.
- Exceptional communication, presentation, and leadership skills.
- Ability to manage multiple priorities in a fast-paced, client-driven environment.
- Experience leading cross-functional teams and driving measurable business growth.
PREFERRED QUALIFICATIONS- Experience in retail, consumer products, or multi-location business environments.
- Demonstrated success supporting store openings, product launches, and seasonal or promotional campaigns.
- Experience managing vendor, partner, or agency relationships to deliver marketing initiatives.
- Strong analytical skills with experience using performance data and KPIs to optimize marketing strategy and investment.
- Familiarity with cooperative marketing, budgeting, and forecasting processes.
- Master's degree in Marketing, Business Administration, or a related field.
WHAT WE OFFER- Comprehensive medical, dental, and vision coverage
- Retirement plan
- 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
- Paid Time Off
- Generous employee discount and exclusive perks
- Ongoing career development, including discounted secondary education courses
- A collaborative, innovative, and team-oriented work environment
- Early Wage Access options
- Bonus eligibility depending on position level
PHYSICAL DEMANDS & REQUIREMENTS- Ability to operate a computer and work with digital systems for extended periods.
- Ability to communicate verbally and visually with internal teams and stakeholders.
- Ability to work in an office or remote environment with frequent task deadlines.
- Ability to occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, and depth perception.
- This position requires less than 10% travel.
WORK ENVIRONMENT- Onsite office work environment.
- Standard business hours from 8 a.m. - 5 p.m., flexibility may be provided upon request.
ADDITIONAL INFORMATIONEmployment RequirementsCandidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.
