Dolby Laboratories

Sr. Manager, Global Digital Experiences

Dolby Laboratories • $153K — $210K *
Burbank, CA 91505In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in digital marketing or content strategy leadership on a global scale.
  • Expertise in content architecture, including modular design and publishing standards.
  • Proven ability to create audience journey frameworks that enhance customer engagement.
  • Experience developing guidelines and training for global-to-regional content strategies.
  • Strong knowledge of SEO and Generative Engine Optimization (GEO) principles.
  • Familiarity with technical product development and cross-functional collaboration.
  • Proficient in defining KPIs and using analytics to refine content strategies.

Responsibilities

  • Define and enhance Dolby's global content strategy across all digital platforms.
  • Establish content architecture and frameworks that inform digital experience structuring.
  • Create design principles that improve audience engagement and conversion pathways.
  • Develop governance models and localization strategies for regional content execution.
  • Monitor the implementation of global standards and suggest ongoing improvements.
  • Coordinate cross-channel digital activation for cohesive customer journeys.
  • Lead optimization efforts through experimentation and continuous performance evaluations.

Benefits

  • Comprehensive health, dental, and vision insurance.
  • Generous paid time off policy and holidays.
  • Retirement savings plan with company matching contributions.
  • Opportunities for professional development and training.
  • Flexible working arrangements to support work-life balance.
Full Job Description
Overview

Dolby is seeking a Global Digital Content and Experiences Lead to define and scale the global content strategy, content architecture, and audience journey frameworks across Dolby's owned digital platforms and experiences. This role shapes how Dolby shows up across the ecosystem, establishing clear standards for content structure, governance, activation, and performance across web, native applications, email, and emerging digital touchpoints. Working in close partnership with Digital Product, CRM, Social, Creative, and Regional Marketing teams, this individual will build scalable frameworks and operating models that enable consistent global execution while supporting local market needs. Blending strategic leadership with operational oversight, this role ensures Dolby's owned digital experiences are cohesive, discoverable, performance-driven, and future-ready.

Responsibilities

Global Content Architecture & Experience Frameworks
  • Define and evolve Dolby's global content strategy across owned digital platforms.
  • Establish global content architecture, modular page models, storytelling frameworks, and publishing guardrails that guide how digital experiences are structured.
  • Develop audience journey design principles that connect discovery, engagement, and conversion across owned channels.
  • Create scalable governance models, editorial standards, taxonomy structures, and localization guardrails that guide regional execution.
  • Ensure content systems support modularity, reuse, and consistency across markets.
  • Align digital content strategy with broader marketing objectives and brand positioning.
  • Integrate SEO and GEO (Generative Engine Optimization) insights into editorial planning to ensure discoverability across traditional and AI-driven search experiences.
  • Shape content structures optimized for AI-driven discovery and generative search environments.


Global-to-Regional Governance & Enablement
  • Serve as the global authority on content structure, editorial governance, journey design principles, and cross-channel activation frameworks across owned digital platforms.
  • Translate strategy into clear documentation, playbooks, and operational standards that regional teams can adapt and implement.
  • Develop training and enablement programs to scale best practices globally.
  • Partner with regions to balance global consistency with local market needs.
  • Monitor adoption of global standards and identify areas for refinement.


Cross-Channel Orchestration & Activation Models
  • Define integrated activation frameworks that connect social discovery, CRM engagement, and owned digital experiences into cohesive customer journeys.
  • Provide strategic oversight for digital activation of global campaigns across web, email, and applications.
  • Align shared content pillars, creative assets, and messaging frameworks across channels.
  • Identify structural inefficiencies in digital activation workflows and implement improvements to streamline global-to-regional execution.


Performance Strategy, Insights & Optimization
  • Define KPI frameworks and performance measurement standards across global digital programs.
  • Partner with Analytics to establish dashboards and reporting cadences that drive actionable insights.
  • Lead experimentation strategies including A/B testing frameworks and structured optimization programs.
  • Translate performance insights into strategic refinements that improve content relevance, engagement, and conversion.
  • Monitor organic visibility, keyword performance, and AI-driven discovery signals to inform ongoing content evolution.


Digital Product & Platform Partnership
  • Partner with the Digital Product and Platform teams to define content and experience requirements that inform platform roadmap priorities.
  • Represent marketing and audience experience needs in roadmap planning discussions.
  • Ensure platform evolution supports modular content systems, governance standards, and scalable global publishing workflows.
  • Advocate for capabilities that enable personalization, experimentation, localization, and performance optimization.


What Success Looks Like
  • Global content architecture and journey frameworks are clearly defined and adopted across regions.
  • Regional teams execute within structured guidelines while maintaining local relevance.
  • Digital experiences feel cohesive, connected, and strategically aligned worldwide.
  • Performance measurement is standardized and informs continuous improvement.
  • Platform evolution aligns with content scalability and governance needs.
  • Dolby's owned digital ecosystem delivers structured, discoverable, and future-ready audience experiences.


Qualifications
  • 10+ years of experience in digital marketing, content strategy, or digital experience leadership, with a proven track record of building and scaling global programs.
  • Deep expertise in content architecture, including modular page design, taxonomy development, editorial governance, and publishing standards across owned digital platforms.
  • Demonstrated ability to define audience journey frameworks that connect discovery, engagement, and conversion across web, email, and native applications.
  • Experience developing global-to-regional operating models -- translating strategy into playbooks and enablement programs that regional teams can adopt and adapt.
  • Strong command of SEO fundamentals and familiarity with Generative Engine Optimization (GEO) and AI-driven search environments.
  • Experience partnering with Digital Product and Platform teams on roadmap planning, with the ability to represent marketing and audience experience requirements in technical conversations.
  • Proficiency defining KPI frameworks, working with analytics teams to build performance dashboards, and translating data into strategic action.
  • Hands-on experience with A/B testing, experimentation programs, and structured optimization workflows.
  • Proven ability to lead cross-functional teams spanning Creative, CRM, Social, and Regional Marketing without direct authority.
  • Strong written and verbal communication skills, including the ability to produce clear documentation, standards, and governance frameworks for global audiences.
  • Experience working in a matrixed, global organization with regional market complexity.
  • Bachelor's degree in Marketing, Communications, or a related field; advanced degree a plus.


The Los Angeles Area base salary range for this full-time position is $153,000 - 210,000, which can vary if outside this location,plus bonus, benefits, and some roles may also include equity. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.

About Dolby Laboratories

Dolby Laboratories, Inc. creates audio and imaging technologies that transform entertainment and communications at the cinema, at home, at work, and on mobile devices. The company develops and licenses its audio technologies, such as AAC & HE-AAC, a digital audio codec solution used for TVs, set-top boxes (STBs), personal computers (PCs), gaming consoles, mobile devices, and digital radio; AVC, a digital video codec with high bandwidth efficiency used in media devices; Dolby AC-4, an audio coding technology that delivers new audio experiences to a range of playback devices; and Dolby Atmos technology for home theaters, cinemas, device speakers, mobile devices, and headphones. Its audio technologies also comprise Dolby Digital, a digital audio coding technology that provides multichannel sound in the home; Dolby Digital Plus, a digital audio coding technology that delivers audio quality for streaming, downloaded, and broadcast content; Dolby TrueHD, a digital audio coding technology for content providers; Dolby Vision, an imaging technology for cinema, digital TV, and other consumer devices; and HEVC, a digital video codec with high bandwidth efficiency to support delivery of Ultra HD and other video content. In addition, the company designs and manufactures audio and imaging products, such as digital cinema servers, Dolby Cinema audio products, and other products for the film production, cinema, television broadcast, and entertainment industries. Further, it offers services to support theatrical and television production for cinema exhibition, broadcast, and home entertainment. The company serves film studios, content creators, post-production facilities, cinema operators, broadcasters, and video game designers. Dolby Laboratories, Inc. was founded in 1965 and is headquartered in San Francisco, California.
Learn more about Dolby Laboratories
Size
2,368 employees
Market Cap
$6.5 billion
Industry
Consumer Technology
Net Income
$317.8 million
Founded
1965
5 Year Trend
+3%
Revenue
$1.2 billion
NASDAQ
DLB
* Ladders Estimates

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