The successful individual will leverage their proficiency in this role to... - Support the development and implementation of the overall global media strategy aligning it with business objectives. Ensure strategies are adaptable to changing market dynamics.
- Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
- Provide clear brand media direction to BUs, platforms and other key stakeholders that support the delivery of prioritized brand goals, objectives and long-term KPIs.
- Share a mindset that embraces See -Think and inventing new media models for brand building rather than relying on traditional ones.
- Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.
- Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.
- Assist in building & managing global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets.
- Analyze metrics and identify areas of improvement, continually refining media strategies. Specifically focused on Individuals Lifted via BLS and iROAS/iRevenue via MMM.
- Manage global collaboration / communication for campaigns with BU marketing counterparts.
- Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.
The accomplished individual will possess... - At least 7 years of experience in media planning/buying and advanced measurement, with a proven track record in a global role
- Experience in planning complex, multi-channel campaigns across global markets
- Knowledge of both traditional and digital media channels including digital video, OTT/CTV, TV, OOH, social media, and emerging media platforms across NA, EMEA & APAC
- Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution.
- Application of complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration
- Excellent verbal and written communication and presentation skills
Our Competencies for All Employees
Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People ManagersStrategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Base Pay Range$120,000.00-$140,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
