Red Bull

Sr. Manager, Gaming

Red Bull • $120K — $150K *
Santa Monica, CA 90405In-Person
Media
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 7+ years in gaming/esports marketing with strategic leadership experience
  • In-depth knowledge of the global and regional esports ecosystem
  • Proven record in executing innovative marketing strategies
  • Strong leadership skills with experience managing cross-functional teams
  • Experience in hiring and developing marketing talent
  • Strong financial acumen with budget management experience
  • Advanced project management skills and communication proficiency

Responsibilities

  • Define and guide the regional gaming marketing strategy
  • Oversee high-impact gaming activations including major events
  • Serve as executive sponsor managing budgets and project teams
  • Identify trends to maintain Red Bull's leadership in gaming
  • Develop innovative gaming concepts that resonate with audiences
  • Build relationships with gaming community leaders and influencers
  • Lead talent strategy for identifying gaming opinion leaders

Benefits

  • Travel 30-40% for role
  • Permanent position
  • Eligible for employee benefits
Full Job Description
The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will drive innovation, oversee large-scale programs, and provide strategic consultation across multiple key markets. Through events, partnerships, and community engagement, the Senior Manager in coordination with the Manager, will elevate Red Bull's presence in gaming culture, delivering measurable business impact and strengthening brand relevance among gamers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIC LEADERSHIP & PROGRAM MANAGEMENT
    Define and lead the regional gaming marketing strategy, ensuring integration with national and global objectives.
    Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
    Serve as executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept to completion.
    Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull's leadership in gaming.
    Develop innovative, ownable gaming concepts that drive brand differentiation and resonate with local and regional audiences.
  • COMMUNITY & PARTNERSHIP DEVELOPMENT
    Build and maintain strategic relationships with gaming community leaders, influencers, content creators, and industry partners.
    Expand Red Bull's footprint in gaming spaces (LAN centers, campuses, esports venues) through credible and authentic activations.
    Collaborate with Brand, On-Premise, and Media Network teams to integrate gaming into broader marketing initiatives and consumer touchpoints.
    Champion programs that fuel and inspire local players, reinforcing Red Bull's role as a key supporter of gaming culture.
  • TALENT STRATEGY & INTEGRATION
    Lead talent identification and development strategy for gaming opinion leaders and players.
    Partner with Gaming Player Marketing and Media Network teams to design and execute talent-driven campaigns and events.
    Ensure seamless integration of gaming talent into Red Bull's owned and third-party activations, amplifying reach and engagement.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • EXPERIENCE, KNOWLEDGE & EDUCATION REQUIRED
  • 7+ years of experience in gaming/esports marketing, with proven success in strategic leadership and large-scale program execution.
  • Deep understanding of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends.
  • Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
  • Exceptional leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives.
  • People management experience with a proven track record in hiring, training, and motivating teams.
  • Strong financial acumen and experience managing complex budgets and resource plans.
  • Advanced proficiency in project management and business planning tools; strong presentation and communication skills.
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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