Incyte

Sr. Manager, DTC Digital Performance

Incyte • $100K — $130K *
Chadds Ford, PA 19317In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years in digital marketing analytics, preferably in biotech/pharma
  • 4+ years presenting analytics to business users
  • Strong storytelling and communication skills
  • Proficient in data analytics and visualization
  • Adaptable to new data sets and tech changes

Responsibilities

  • Own monthly and quarterly reporting of consumer digital performance
  • Design DTC Digital Performance Dashboards for brand reach
  • Conduct ad hoc analysis on performance and optimizations
  • Collaborate on measurement plans aligned to brand goals
  • Support presentations for brand planning and decision making
  • Evaluate new data sources and platforms

Benefits

  • Collaborative cross-functional environment
  • Opportunity to influence brand strategy and goals
  • Professional development through exposure to advanced analytics tools and techniques
  • Possibility to work with cutting-edge technology in data visualization
  • Engagement in high-impact brand decisions
Full Job Description
Key responsibilities

  • Own monthly & quarterly reporting of consumer digital performance for each brand to internal stakeholders & agency partners by translating data into insights and recommendations
  • Business owner of DTC Digital Performance Dashboards: design dashboards for brand reach with accurate, actionable, and meaningful data visualizations, and align cross-functionally to evolve the dashboard in alignment with the Omnichannel strategy and brand goals
  • Run ad hoc analysis to answer key business questions, such as inflight performance and the impact of tests & optimizations
  • Collaborate with cross-functional team members to create measurement plans with clear and specific objectives aligned to each brand's goals for cross-channel, within channel and campaign/tactic effectiveness
  • Support the creation & delivery of presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions
  • Explore and evaluate new data sources/platforms


Qualifications
  • Bachelor's degree is required
  • 5+ years of experience in digital marketing analytics in any industry (biotech/pharma experience preferred)
  • 4+ years of experience with presenting analytics/insights to business end users
  • Strong communication, presentation, reasoning, and storytelling skills
  • Proficiency with data analytics/visualization/interpretation
  • Ability to learn and apply new data sets and adapt to constant changes in technology/data

About Incyte

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of proprietary therapeutics. The company was founded in 1991 and is headquartered in Wilmington, Delaware. Incyte's main focus is on oncology, inflammation, and autoimmunity. The company's flagship product, Jakafi, is a JAK1/JAK2 inhibitor used to treat myelofibrosis and polycythemia vera. Incyte has a number of other products in development, including itacitinib, a JAK1 inhibitor for the treatment of graft-versus-host disease, and pemigatinib, a FGFR inhibitor for the treatment of cholangiocarcinoma.
Learn more about Incyte
Size
2,094 employees
Market Cap
$17.6 billion
Industry
Pharmaceuticals & Biotech
Net Income
-$295.7 million
Founded
1991
5 Year Trend
+22%
Revenue
$2.6 billion
NASDAQ
INCY
* Ladders Estimates

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