As a Sr. Manager, Direct-to-Patient Marketing - Content supporting the US Vision Care Lens Marketing Team, you will lead the strategy, development, and optimization of consumer-focused content that drives awareness, engagement, and conversion across the patient journey. This onsite role in Fort Worth, Texas is ideal for a leader with expertise in content marketing, brand storytelling, consumer messaging, creative development, digital content strategy, influencer content, content analytics, and AI-enabled content creation, who is passionate about delivering meaningful customer experiences through compelling and data-driven content. In this role, a typical day will include: - Identify content needs and establish a content roadmap across the consumer journey, addressing both barriers and motivators - Leverage category insights, consumer behavior trends, and digital marketing expertise to develop messaging and creative for direct-to-patient campaigns - Create scalable content systems that can support multiple campaigns, audiences, and channels - Collaborate with Brand, Channel, and Digital marketing leads to ensure clarity and consistency in consumer activations and B2B2C communications - Deliver consumer asset packages to retail marketing leads for in-channel execution - Manage internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements - Utilize AI tools as a content marketing accelerator WHAT YOU'LL BRING TO ALCON: - Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs) - 7 Years of Relevant Experience - The ability to fluently read, write, understand and communicate in English - Travel requirements: 15% - Relocation/Sponsorship Assistance: Not Available Preferred - Experience in healthcare, medical device, consumer health, vision care, or another regulated industry. - Experience supporting direct-to-consumer (DTC), direct-to-patient, consumer engagement, or customer journey marketing initiatives. - Experience developing and executing content strategies across paid, owned, earned, social, digital, and retail partner channels. - Demonstrated experience creating consumer-centric messaging, brand storytelling, and content frameworks that drive awareness, engagement, consideration, and conversion. - Experience leading creative development and content production in partnership with internal creative teams, agencies, and external partners. - Experience leveraging consumer insights, audience segmentation, social listening, and behavioral trends to inform content strategy and optimize performance. - Experience managing creative, social, influencer, or digital agencies, including timelines, budgets, and asset development. - Experience developing content strategies for Gen Z, Millennial, or emerging consumer audiences across digital and social platforms. - Strong ability to translate consumer, cultural, and audience insights into compelling content experiences and actionable recommendations. - Demonstrated success influencing cross-functional stakeholders and leading complex content initiatives within a fast-paced environment. How to Thrive at Alcon: - Benefit from working in a highly collaborative and diverse environment where your contribution is valued. - Alcon provides a robust benefits package including health, life, retirement, paid time off, and much more! - Join Alcon's mission to provide top-tier, innovative products and solutions that enhance sight, enhance lives, & help others "See Brilliantly!" Alcon Careers See your impact at alcon.com/careers ATTENTION: Current Alcon Employee/Contingent Worker If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site. Find Jobs for Employees Find Jobs for Contingent Worker