Position SummaryThis role is not eligible for immigration sponsorship
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Role and ResponsibilitiesThe Senior Manager, Social & Influencer, will lead and execute organic social media and influencer campaigns to enhance brand engagement, drive customer loyalty, and optimize marketing campaigns. This role will oversee the development of innovative social media content, manage social platforms, and analyze data to deliver actionable insights for the DA Marketing team.
Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement, sentiment and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
Oversee social and influencer strategy and day-to-day operations across all Home Appliance categories
Understand social trends and how they impact creative messaging and content strategy
Align creative with integrated marketing strategy to develop fit-for-purpose, consumer-centric content to impact the appliance business driving positive sentiment and traffic to samsung.com.
Partner with corporate marketing team, adhering to channel governance and best practices
Partner with global marketing team to develop social assets that are relevant for the US market and drive positive sentiment and engagement
- Manage agency outputs for Social and Influencer ensuring creative aligns to brief, test plan is actionable, URL/trafficking sheet is accurate and all product categories are prioritized according to business needs
- Partner with Digital and Brand Experience team members to understand all workstreams and ensure cohesive messaging and best landing experiences for email communications.
- Collaborate with IMC and PM teams for creative feedback
- Clearly communicate stakeholder feedback to agency partners in a consolidated manner
- Manage social posting and content calendars with the agency and internal stakeholders with clear back up plans when necessary
- Handle influencer product inventory requests and deadlines with internal stakeholders aligned to company mandates
- Share key activity updates as contributor of the monthly marketing team shareout
- Maintain internal documents inclusive of finance reporting, campaign results, live tracker, marketing calendars, etc. and distribute information to stakeholders when applicable
- Share social and influencer content with internal stakeholders inclusive of paid media and retailers for potential usage
- Community management inclusive of YT playlists and collab posting
- Act as a subject matter expert for managed channels
- Work with global counterparts on content needs and feedback
- Strategy and business acumen
- Self-starter with desire to drive positive sentiment and consumer loyalty
- Great collaborator and strong communication skills
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Able to shift focus quickly to adapt to changing business needs
- Strong analytical and quantitative skills
Skills and Qualifications- 8+ years of relevant experience
- Bachelors degree
- Experience managing and QA all Social and influencer content assets including trafficking sheets, providing clear feedback and direction on updates and actions
- Experience with key product RTBs, marketing names, and nuances between models
- Experience analyzing reports, campaign performance and synthesize recommendations
- Knowledge of Sprinklr reporting and community management capabilities
- Experience managing agency partners and relationships
- Experience planning & organization to manage multiple campaigns and workstreams at one time
- Knowledge of social platforms such as Instagram, TikTok, YouTube, Pinterest, Reddit and Threads
- High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Preferred Qualifications- Tableau reporting and analysis a plus
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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