Successful individuals will leverage their proficiency in Demand Generation marketing to:

Build Demand Generation Campaign Strategy & Oversee Implementation

• Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
• Collaborate with cross functional teams to plan and execute integrated campaigns.
• Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives.
• Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
• Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies

Channel Strategy & Optimization

• Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate)
• Test new platforms and formats to expand reach and improve engagement.

Creative Strategy & Briefing

• Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
• Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
• Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting
• Ensure consistency in messaging and visual identity across all channels and touchpoints.
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
• Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives

Measurement & Insights

• Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics).
• Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
• Monitor sentiment of paid social ads, deriving trends and insights
• Use data to inform creative iterations and media mix decisions.

Cross-Functional Collaboration

• Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting.
• Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion.
• Collaborate with Media Agency Strategy & Planning teams to manage day to day implementation of strategic and tactical plans.
• Mentor junior team members and foster a culture of creativity, experimentation, and performance.

The accomplished individual will possess:

• Bachelor's Degree required
• 7+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies
• Creative problem solver with strategic thinking skills and ability to formulate conclusions
• Outstanding attention to detail, superior communication, and follow-up skills
• Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills
• Highly organized with the ability to multi-task projects with prioritizing
• Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs)
• Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Base Pay Range
$115,000.00-$145,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.