WHAT ARE WE LOOKING FOR?The Senior Demand Generation Manager is responsible for developing and executing integrated demand generation programs that drive qualified pipeline, revenue opportunities, and market engagement across RealTime's portfolio of clinical research technology solutions.
This role serves as the organization's pipeline generation leader, translating strategic messaging, product positioning, thought leadership, and content assets into measurable demand creation programs. The ideal candidate combines modern B2B SaaS demand generation expertise with AI-powered marketing execution to accelerate campaign performance, optimize conversion rates, and increase marketing contribution to revenue.
WHAT WILL YOU BE DOING?Pipeline Generation - Own marketing-sourced quarterly pipeline and booking targets in partnership with sales leadership. Enhance measurement frameworks to monitor and improve pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations.
- Develop and execute integrated campaigns that generate qualified opportunities and accelerate revenue growth.
- Partner with Sales on pipeline objectives and target account strategies. Drive the enablement of campaigns with sales and SDR to improve the efficiency of marketing tactics.
Campaign Management - Own, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI.
- Build and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels.
- Manage campaign calendars and quarterly execution plans.
- Optimize campaign performance using data-driven testing and continuous improvement methodologies.
- Define the strategy and execute customer growth campaigns across several products and markets, inclusive of a 1:1 target account model
AI-Driven Marketing - Utilize AI tools to improve campaign execution, content repurposing, reporting efficiency, and audience engagement.
- Develop scalable AI-assisted processes that increase marketing output without increasing complexity.
- Implement GEO (Generative Engine Optimization) strategies that improve visibility in AI-powered search experiences.
- Audit existing content for organic and AI search visibility gaps, then propose and prioritize new content to close them.
Funnel Optimization - Monitor and improve lead-to-MQL, MQL-to-opportunity, and opportunity creation performance.
- Partner with Marketing Operations to analyze campaign effectiveness and attribution data.
- Identify bottlenecks and opportunities to improve pipeline velocity and conversion.
- Content Activation
- Partner with cross-functional teams to convert existing content assets into high-performing campaigns that generate awareness, engagement, qualified leads, and pipeline.
- Amplify thought leadership, industry research, case studies, webinars, and customer success stories through strategic multi-channel distribution programs.
- Ensure content is effectively mapped to target audiences, buying stages, and campaign objectives to maximize performance and conversion.
Minimum Qualifications: - 5-7 years of demand generation, growth marketing, or campaign management experience in B2B software, healthcare technology, clinical research, life sciences, or a related industry
- Experience building and executing multi-channel campaigns that drive pipeline and revenue outcomes
- Strong understanding of lead management, nurture programs, attribution, and funnel optimization
- Hands-on experience with marketing automation and CRM platforms such as Salesforce, Pardot, HubSpot, or Marketo
- Analytical mindset with the ability to translate campaign performance into actionable insights
- Clinical research, healthcare technology, or eClinical software marketing experience strongly preferred
- Ability to thrive in a fast-paced, high-growth environment with a bias toward action
WHAT IS IN IT FOR YOU?- The company sponsors health insurance, long-term disability, and life insurance.
- Unlimited Paid Time Off.
- 10 paid Holidays.
- Paid Parental Leave.
- Work Anniversary Bonus.
- Participation in the Employee of the Quarter Program.
- Monthly $100 Connectivity Stipend Reimbursement.
- RealTime matches employee 401K contributions at 100% of the first 3% invested and 50% of the next 2% invested.
All successful candidates must complete and pass reference and background checks.
The desired salary must be indicated for the application to be considered.
The pay rate is commensurate with experience and is determined on an individual basis after an interview has occurred.
