The Hershey Company

Sr Manager DCS & Inno Functional Snacking

The Hershey Company$110K — $130K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of brand management or strategy experience in CPG, ideally in food
  • Proven track record of driving innovation initiatives and product launches
  • Strong understanding of consumer insights and category trends
  • Ability to influence and collaborate in a matrixed organization
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred

Responsibilities

  • Lead demand creation strategies for Functional Snacking & Protein
  • Develop and manage innovation from ideation to commercialization
  • Own and execute go-to-market strategies for product launches
  • Monitor performance metrics and apply learnings to future initiatives
  • Integrate and influence decisions across cross-functional teams
  • Coach and develop two direct reports for professional growth

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Wellness programs for physical and mental health
  • 401(k) with company match
  • Paid time off and company holidays
  • Career development programs and learning opportunities
Full Job Description
Location

Required: Hershey, PA

How will you fit into the big picture?

The Senior Brand Manager, Demand Creation Strategy for Functional Snacking & Protein leads high-impact growth initiatives across priority snacking platforms. This role identifies and shapes consumer-led innovation and brand strategies, owns initiatives from insight through commercialization and post-launch learning, and helps expand Hershey's presence in underdeveloped and high-growth spaces. You will provide people leadership for two direct reports while partnering across Marketing, Insights, R&D, Finance, Sales, Supply Chain, Operations, and Commercial teams.

What will you do?
• Lead demand creation strategies and initiative roadmaps for Functional Snacking & Protein, using consumer insights, category trends, and performance data.
• Develop Protein and White Space innovation from ideation and concept development through stage-gate review and commercialization.
• Own go-to-market strategy for launches and growth initiatives, including positioning, activation plans, and cross-channel execution.
• Monitor consumer, customer, and financial performance; lead post-launch reviews and apply learning to future portfolio and innovation decisions.
• Integrate cross-functional teams, surface risks and tradeoffs, and influence decisions in a fast-moving, matrixed environment.
• Coach and develop two direct reports, building accountability, engagement, strong execution, and professional growth.

Minimum Education & Requirements

Experience:

7+ years of relevant experience in brand management, innovation, strategy, or category leadership within CPG; food experience strongly preferred. Experience must include ownership of innovation initiatives or launches, translating consumer insights into actionable strategies, and influencing cross-functional teams in a matrixed organization.

Education:

Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

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About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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