Job Summary:Understanding our customers and delivering content that resonates with them is fundamental to the
success of our business. The Senior Manager of Customer and Content Strategy identifies key
customer groups, gathering and synthesizing both qualitative and quantitative data, and building
comprehensive buyer profiles-including purchasing behaviors, customer goals, and share-of-wallet
opportunities. Leveraging these insights, the Senior Manager guides the development of marketing
content designed to drive customer engagement and deliver measurable business impact.
Duties and Responsibilities:- You will be responsible to drive customer growth for key customer segments and to lead the
development of short and long-range strategic marketing plans - You will partner with analytics teams to understand customer trends and drive the creation of
customer segments and targets - You will define and communicate customer strategies across the organization, to ensure all
teams have a clear, consistent understanding of who our customers are and how best to serve
them - You will lead the development of creative briefs with content and messaging direction for
customer segments including messaging hierarchy, creative direction, and content structure to
ensure consistent and targeted communication across channels - You will oversee the creation and maintenance of a content calendar by customer segment that
will drive content strategy across all channels and on our website - You will manage a team of at least one individual contributor
Minimum Qualifications:- 7+ years of experience with marketing and content planning/strategy
- Bachelor's degree or related professional experience
- Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute
effective strategies that drive business outcomes - Ability to measure performance and translate data into actionable objectives
- Excellent communication skills - written, interpersonal, and presentations that translate data,
statistical, and financial analysis into clear recommendations - Ability to develop strategic working relationships across the business with technical personnel,
senior leadership, and various teams such as Creative Services, Analytics, Merchandising - Ability to project manage/prioritize multiple projects simultaneously
- Self-starter who thrives in a fast-paced environment
- Knowledge of B2B industrial market is a plus
Total RewardsZoro's total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Illinois
$115,600-$192,600 USD
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life - asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.
At Zoro, we're growing fast toward big aspirations - and we're continuously excited about the new challenges we get to solve together.