Zoro.com

Sr. Manager, Customer and Content Strategy

Zoro.com$115K — $192K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in marketing and content planning/strategy
  • Bachelor's degree or related professional experience
  • Strong strategic thinking with a track record of effective strategy development
  • Proven ability to analyze data and translate it into actionable objectives
  • Excellent communication skills, both written and verbal
  • Ability to cultivate relationships with diverse teams and leadership
  • Strong project management skills for multiple simultaneous projects
  • Self-starter with adaptability to fast-paced environments
  • Knowledge of B2B industrial market is a plus

Responsibilities

  • Drive customer growth for key segments through strategic marketing plans
  • Collaborate with analytics to identify customer trends and develop targeting strategies
  • Communicate customer strategies organization-wide for consistent understanding
  • Lead creative brief development for messaging direction across customer segments
  • Manage a content calendar to support content strategy across various channels
  • Oversee a team of at least one individual contributor

Benefits

  • Medical, dental, vision, and life insurance coverage starting on day one
  • Generous maternity leave and support programs for families
  • Mental health support including therapy sessions and wellness resources
  • At least 18 days of paid time off and 6 holidays per year
  • 6% company contribution to 401K without required employee contribution
  • Tuition reimbursement, student loan refinancing, and financial counseling access
  • Charitable gift matching for eligible donations
  • Employee discounts and access to cultural institutions in Chicago
  • Onsite perks including snacks, coffee bar, and gym access in office with skyline views
Full Job Description
Job Summary:
Understanding our customers and delivering content that resonates with them is fundamental to the
success of our business. The Senior Manager of Customer and Content Strategy identifies key
customer groups, gathering and synthesizing both qualitative and quantitative data, and building
comprehensive buyer profiles-including purchasing behaviors, customer goals, and share-of-wallet
opportunities. Leveraging these insights, the Senior Manager guides the development of marketing
content designed to drive customer engagement and deliver measurable business impact.

Duties and Responsibilities:
  • You will be responsible to drive customer growth for key customer segments and to lead the
    development of short and long-range strategic marketing plans
  • You will partner with analytics teams to understand customer trends and drive the creation of
    customer segments and targets
  • You will define and communicate customer strategies across the organization, to ensure all
    teams have a clear, consistent understanding of who our customers are and how best to serve
    them
  • You will lead the development of creative briefs with content and messaging direction for
    customer segments including messaging hierarchy, creative direction, and content structure to
    ensure consistent and targeted communication across channels
  • You will oversee the creation and maintenance of a content calendar by customer segment that
    will drive content strategy across all channels and on our website
  • You will manage a team of at least one individual contributor

Minimum Qualifications:
  • 7+ years of experience with marketing and content planning/strategy
  • Bachelor's degree or related professional experience
  • Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute
    effective strategies that drive business outcomes
  • Ability to measure performance and translate data into actionable objectives
  • Excellent communication skills - written, interpersonal, and presentations that translate data,
    statistical, and financial analysis into clear recommendations
  • Ability to develop strategic working relationships across the business with technical personnel,
    senior leadership, and various teams such as Creative Services, Analytics, Merchandising
  • Ability to project manage/prioritize multiple projects simultaneously
  • Self-starter who thrives in a fast-paced environment
  • Knowledge of B2B industrial market is a plus


Total Rewards

Zoro's total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.

In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
  • Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
  • Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
  • 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
  • At least 18 paid time off days annually for full-time employees and 6 company holidays per year
  • 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
  • Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
  • Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
  • Employee discounts and admission to various civic and cultural institutions around Chicago
  • Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views

For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.

The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.

Illinois

$115,600-$192,600 USD

We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life - asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.

At Zoro, we're growing fast toward big aspirations - and we're continuously excited about the new challenges we get to solve together.

About Zoro.com

Zoro.com is an online retailer that specializes in industrial supplies. The company was founded in 2011 and is headquartered in Chicago, Illinois. Zoro.com offers over 2 million products, including tools, safety equipment, and plumbing supplies. The company's mission is to provide customers with a wide selection of high-quality products at competitive prices. Zoro.com has won several awards for its customer service and has been featured in numerous publications.
Learn more about Zoro.com
Size
1,000 employees
Industry

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