Red Bull

Sr. Manager, Business Development

Red Bull • $120K — $145K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of sales & business development experience in event sponsorships and media
  • Strong relationships with top brands, accelerating audience growth
  • Ability to use quantitative analytics in strategic solutions
  • Experience managing multiple projects in a fast-paced environment
  • Familiarity with long-form contracts and legal frameworks
  • Expertise in partnership management and contributing beyond core responsibilities
  • Proficiency in PowerPoint, Excel, and creative planning tools
  • Bachelor's Degree preferred

Responsibilities

  • Redefine and execute strategic partnership programs driving revenue growth
  • Create co-branded content, live events, and experiential programs to meet partner goals
  • Conduct financial analyses and lead negotiations on new partnership opportunities
  • Develop relationships with high-level decision makers in key market categories
  • Collaborate with Marketing and Media teams to evaluate new revenue opportunities
  • Manage workflows with internal teams to optimize business potential
  • Provide strategic recommendations to stakeholders based on market trends and performance

Benefits

  • Travel requirement of 40-50%
  • Permanent position
  • Eligibility for company benefits
Full Job Description
Reporting to the VP, Brand Partnerships, YOU will manage our partnership opportunities to grow the Red Bull brand through reach and engagement. You will work with several teams internally to assess, prioritize, and execute all partnership deals across Red Bull Marketing and Media Network properties.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • KEY RESPONSIBILITIES
    Redefine the development and execution of strategic partnership programs in North America, driving revenue growth and business impact across multiple lines of business.
    Drive annual business plan objectives through the creation of integrated partnership solutions, including co-branded content, live events, social campaigns, and experiential programs that deliver partner objectives and audience growth.
    Develop business cases, financial analyses, and commercial frameworks to evaluate new partnership opportunities, leading negotiations in collaboration with Legal and key stakeholders.
    Develop strategic relationships with high-level decision makers across key categories ranging from Automotive, Consumer Electronics, Footwear/Apparel and other endemic and non-endemic brands.
    Partner with cross-functional Marketing and Media teams to identify, evaluate, and commercialize new revenue opportunities.
    Manage internal workflow processes with internal teams to maximize business opportunities.
    Identify and secure new strategic partnership opportunities that drive revenue growth, expand market presence, and advance long-term business objectives.
    Influence senior internal and external stakeholders, providing strategic recommendations based on market trends, partnership performance, and commercial opportunities.
  • PARTNER AND ACCOUNT MANAGEMENT
    Own a portfolio of strategic partnership accounts, leading partner relationships and coordinating cross-functional stakeholders to deliver business objectives.
    Deliver best-in-class account management, fostering long-term partner satisfaction, retention, and growth.
    Build and manage production budgets and P&Ls with a strong focus on profitability and financial performance.
  • MARKETING & STRATEGY
    Develop and execute robust 360 marketing plans that promote and showcase the combined value of both partner & Red Bull brands.
    Work closely with our Red Bull Media Network & Programming teams on building effective Social Media plans in support of our partner content.
    Work closely with Production teams in development/execution of Content and Event production.
    Build and manage production budgets and P&Ls with a strong focus on profitability and financial performance.
    Demonstrate a strong understanding of media buying, sales, distribution, and measurement, effectively communicating opportunities and strategies to internal and external stakeholders.
    Analyze financial data/statements and use them to improve profitability.
  • CROSS-FUNCTIONAL MANAGEMENT
    Project manage assignments within the organization and with internal teams/agencies from project kick off through execution to completion and renewal.
    Lead and recap weekly meetings with internal teams and external partners to ensure the Red Bull + Partner is consistently, and appropriately, communicated.
    Promote a positive work environment to allow employee engagement.
    Work with internal cross functional teams within Marketing and Media to evaluate new revenue streams.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 8+ years of sales & business development experience specifically in event sponsorships, digital/print media, and content production.
  • Strong influencer, sales minded with external relationships with top brands, and understands how to accelerate audience growth that contributes revenue for Red Bull and our partners.
  • Success with strategic solutions while using quantitative analytics paired with Red Bull ways of working.
  • Ability to work effectively in a fast-paced environment and prioritize multiple projects at once.
  • Working knowledge of long form contracts and legal frameworks all while adhering to corp. policies.
  • An expert in the partnership space with the ability to contribute outside of essential responsibilities.
  • Expert in PowerPoint, excel and other creative pre/post planning tools including co-pilot.
  • Bachelor's Degree preferred.
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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