Red Bull

Key Account Marketing Manager

Red Bull • $95K — $115K *
Santa Monica, CA 90405In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3+ years in Marketing and/or Sales
  • Experience in Non-Commercial or Vending Fields is a plus
  • Background in Occasion Marketing advantageous
  • Proven ability in managing large-scale projects
  • Comfortable thriving in fast-paced, high-pressure environments
  • Experience with customer presentations is required
  • Bachelor's Degree preferred; MBA is a plus
  • Fluency in English; additional languages are an advantage

Responsibilities

  • Lead strategic marketing initiatives in emerging Non-Commercial On Premise segments
  • Translate marketing strategies into impactful, scalable programs
  • Develop integrated marketing strategies to boost distribution and visibility
  • Act as the primary marketing rep in high-stakes meetings and negotiations
  • Identify key trends and develop innovative marketing solutions
  • Align national accounts with key marketing opportunities to build demand
  • Execute impact-driven strategies and ensure strong follow-through

Benefits

  • Permanent position
  • Significant travel (20-30%) involved
  • Eligible for company benefits
Full Job Description
As part of the On Premise Marketing Organization, the Manager of Key Account Marketing translates commercial objectives into brand-building programs, shaping Red Bull's presence across the path to purchase, from visible availability to occasion-based marketing. The position combines strategic account leadership, data-driven business management, and creative marketing integration, establishing Red Bull's as the most visible and desired energy brand across key emerging segments - Fitness, Collegiate, Travel, and Healthcare.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • KEY FUNCTIONS
    Lead development and execution of strategic marketing programs across emerging Non-Commercial On Premise segments
    Translate On Premise and Brand Marketing strategies into scalable, high-impact programs
    Create integrated marketing strategies that advance Red Bull distribution, visibility, and consumer demand across national partners.
    Act as the primary marketing representative in high-stakes customer meetings, planning sessions, and strategic negotiations.
    Influence segment strategy throughout every layer of the On Premise business
  • CREATE NATIONAL PROGRAMMING THAT ALIGNS WITH DEPARTMENT PRIORITIES
    Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment
    Combines On Premise strategy and marketing initiatives to activate each segment at scale
    Strategically aligns relevant national accounts with key marketing opportunities
    Ensures programs support objectives of securing new business, driving demand, building relevance within key consumption occasions (eg At-Work, Study, Fitness) and expanding execution within existing accounts
  • DRIVE STRATEGY INTO ACTION
    Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull's needs
    Collaborates with key stakeholders within US and HQ On Premise Marketing to align strategies with Key Account business needs
    Develops and implements year thru strategy within Key Account customers via joint business planning and segment programming
    Effectively communicates strategy to Key Account Sales teams, driving clear understanding, alignment, and adoption.
    Bring Marketing opportunities to Sales counterparts for small fire activations
  • BUILD RED BULL PRESENCE IN EMERGING SEGMENTS OF BUSINESS
    Identifies opportunities to build relevance, reach new consumers, and unlock incremental commercial growth
    Defines how the brand shows up across messaging, programming, and activation
    Partners cross-functionally with Sales, Brand, Trade Marketing, and Insights to ensure emerging segment strategies ladder into broader brand and business priorities
    Effectively delivers and executes impactful segment-level strategies, ensuring strong adoption and follow-through with end users
  • REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS
    Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners
    Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration
    Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities
    Represents the Brand in a professional and impactful manner to drive business opportunities
  • ENSURE A RETURN OF INVESTMENTS OF RESOURCES AND EFFORTS
    Key stakeholder in business plan process for Non-Commercial Channel
    Identifies business case & develop rationale to inform programming decisions
    Devises and executes smart tests
    Assume responsibility for budget management for segment(s) of business
    Establish clear KPIs prior to program launches
    Lead after action review process to gather insight for future programming


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of Marketing and/or Sales experience
  • Non-Commercial or Vending Field Experience a plus
  • Occasion Marketing Experience a plus
  • History of success in managing large scale projects - strong project management required
  • Thrives in a fast-paced environment and maintains high pressure situations with composure
  • Experience presenting in customer meetings required
  • Bachelor's Degree preferred; MBA a plus
  • Fluent English, additional language skills an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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