Why is this role important:
The Sr. Manager, Brand Marketing, leads the translation of business strategies into brand strategies for the control brand marketing team. This portfolio includes revered Canadian brands like President's Choice® and no name®. This role drives strategy through to execution and serves as a leader and key collaborator with several stakeholders within the business including Control Brand, Enablement, Category, Loblaw Media and Loblaw Agency. The Sr. Manager leads a small brand marketing team to drive seamless delivery of Marketing's most visible and complex programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns

What you'll do:

• Brand Strategy: Works with Marketing and business leaders to translate corporate strategy into control brand strategy, and to clearly define brand values and objectives. Supports the development of long-term marketing strategies that, when implemented optimally, communicate and enhance Loblaw's competitive advantages, improve brand health for LCL's largest control brands and drive the achievement of strategic targets/share gains.
• Campaign/Program Strategy: Translates brand & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights and previous campaign learnings to inform campaign brief; works with Marketing leaders to clearly define KPIs and objectives for each campaign
• Campaign Management (Planning & Execution): Leads the execution of marketing campaigns for portfolio and ensures timely execution that aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Retail Grocery Teams) for the review and approval of creative.
• Translating Strategy for Delivery: Acts as a point of contact for other Brand teams, for guidance regarding the application of control brand standards/strategy in campaign planning or execution across the enterprise.
• People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
• Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
• Innovation: Collaborates with internal and external partners to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
• Annual Planning: Supports leadership in the development of annual marketing plans

What you bring:

• Translating marketing strategy into execution
• Strong knowledge of both traditional and digital marketing practices
• Marketing communication
• Brand strategy & positioning
• Developing marketing insights from data & analytics
• Budget management
• Project management
• 8 years of experience
• 4-5 years in brand manager role, managing marketing campaigns

Office Locations:

While this role is based out of our head office in Brampton (1 Presidents Choice Circle), there is flexibility to work out of our downtown Toronto office (at Lakeshore and Bathurst) as well.

Hiring Range / Échelle salariale à l'embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate's experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L'expérience et les connaissances d'un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu'un candidat reçoit pour ce poste. Cette offre d'emploi concerne un poste vacant existant. L'entreprise utilise l'intelligence artificielle dans le but de filtrer, d'évaluer et/ou de sélectionner les candidats à ce poste.

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