Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.
Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+.
This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.
As a full-time employee, you'll enjoy:- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
What you'll do:Brand strategy & stewardship- Drive development of Match's brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
- Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
- Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
- Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
- Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
Integrated marketing & product- Lead integrated marketing programs across brand campaigns, product launches & PR moments
- Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
- Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
- Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
Business, data & measurement- Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
- Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
- Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
- Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.
what we're looking for:- 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
- Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
- Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
- A balance of strategic thinking, creative storytelling, and analytical rigor.
- Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
- Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
- Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.
$125,000 - $135,000 a year
The salary range for this position is $125,000 to $135,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Dallas, TX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
