Restaurant Brands International Inc.

Sr. Manager, Brand Marketing, Burger King, US&C

Miami, FL 33186In-Person
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • University degree in Business, Marketing, Finance, or related field; MBA preferred
  • 7+ years of marketing experience in brand marketing; CPG or Food Service background is a plus
  • Exceptional project management and analytical skills; creative problem-solving capabilities
  • Strong business acumen with curiosity
  • Advanced skills in Excel and PowerPoint
  • Excellent teamwork and communication skills
  • Ability to thrive in a fast-paced, deadline-driven environment

Responsibilities

  • Analyze category performance and consumer trends regularly
  • Review industry trends and consumer segment activities
  • Identify and address sales gaps vs. plan and prior year
  • Develop category and product strategies for the product pipeline
  • Define go-to-market strategies for product launches
  • Collaborate with cross-functional teams to optimize product offerings
  • Prepare briefings for new product or promotional launches
  • Create executive presentations for strategic projects

Benefits

  • Comprehensive global paid parental leave program
  • Free telemedicine services
  • Mental wellness support
  • Focus on physical, mental, and financial wellness
Full Job Description
Our Opportunity: Burger King is looking for a Senior Brand Manager to join our Marketing Team based in Miami, FL. This is a highly visible leadership role responsible for collaborating with the Director to shape the growth agenda & consumer-led brand strategy across several multi-million-dollar businesses, including Value, Beverages, Snacking, Desserts, and Kids' Meals. This role is ideal for a strategic marketer with strong general management instincts who thrives at the intersection of consumer insights, business performance, and innovation. The role will oversee category health, consumer affinity for products, creative product ideation and traditional go-to-market strategic planning for new product launches that strengthen brand relevance and drive profitable sales growth across the Burger King system. The candidate will act as the owner and champion of his/her products throughout the organization and will help rally cross-functional support across Marketing, Operations, Finance, Insights, Innovation, and Franchisee leadership to build and execute key initiatives that deliver measurable impact for guests and the brand. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week. Roles and Responsibilities: The Senior Manager of Value, Beverage, Snacking, Desserts, & Kid's Meals will be responsible for: • Drive category performance and growth strategy by synthesizing category, competitive, consumer, and market insights & translating them into strategic recommendations that lead to actionable product innovation pipelines. • Evaluate category performance against business objectives & proactively identify opportunities to accelerate growth • Define go-to-market strategies for category product launches. Activities include naming, positioning, pricing, and communications briefing. • Partner closely with communications and agency teams through briefing & creative feedback to develop breakthrough campaigns that resonate with consumers and drive business results. • Lead collaboration with various cross-functional departments such as Culinary Development, Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar • Prepares briefings for Marketing Communications for any new product/promotional launches, including Advertising, Packaging, & Merchandising • Creates Executive presentations for strategic projects in a logical and well-thought-out manner • Influences Burger King Leadership & brings key stakeholders along Qualifications: • University degree in Business, Marketing, or related field. MBA Preferred • 7+ years of marketing experience in brand marketing with demonstrated ownership of category strategy, innovation pipelines, or major business-driving initiatives. CPG or Food Service background is a plus. • Track record of exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks at once; must be able to work and thrive in a fast-paced and deadline-driven environment • Strong strategic thinking and storytelling capabilities, with the ability to influence senior leadership and drive alignment around key projects • Must be a creative, solution-oriented problem solver that is able to dissect information, see opportunities & pre-empt potential issues • Strong business acumen with a high sense of curiosity • Advanced skill level using Excel and PowerPoint • Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal • Highly organized and motivated with a desire to outperform • Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations • Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams #BurgerKing Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
Learn more about Restaurant Brands International Inc.
Size
5,700 employees
Market Cap
$19.8 billion
Industry
5 Year Trend
+6.7%
NASDAQ

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