Mattel

Sr Manager, Apparel, Accessories & Footwear Licensing

Mattel$120K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of licensing and/or franchise management experience
  • Deep expertise in apparel, accessories, and footwear licensing
  • Proven success in negotiating licensing agreements with IP knowledge
  • Strong analytical skills for category research and assessment
  • Demonstrated team management and leadership success
  • Collaborative, solutions-oriented leadership style
  • Excellent communication skills, both verbal and written
  • Ability to manage multiple complex initiatives in a fast-paced environment
  • Passion for storytelling, brands, and play
  • Curiosity and a growth mindset; continuous learning encouraged
  • In-office presence following current company policy
  • MBA preferred, but not required

Responsibilities

  • Lead licensing strategy and business development for various product categories
  • Identify and execute licensing programs, securing partnerships
  • Develop and manage high-impact licensing partnerships from start to finish
  • Create multi-year growth strategies for revenue objectives
  • Analyze market trends and identify whitespace opportunities for partnerships
  • Collaborate cross-functionally to execute successful product launches
  • Summarize licensee forecasts, identifying growth opportunities
  • Align regional teams with global strategy to scale successful programs

Benefits

  • Comprehensive benefits program
  • Culture of belonging and inclusivity
  • Access to a talent community for networking
  • Encouragement to apply even if not all qualifications are met
  • Opportunities for continuous learning and personal growth
Full Job Description
Job Description

The Opportunity:
  • Lead licensing strategy and business development across Apparel, Accessories, Footwear, and strategic collaborations to expand Mattel's brands, audience, and revenue
  • identify, pitch, secure, and execute licensing programs across Fashion and adjacent categories, as relevant
  • Build and manage high-impact licensing partnerships and collaborations from prospecting through execution

What Your Impact Will Be:
  • Lead and develop a high-performing team while fostering a collaborative, inclusive, and growth-oriented culture
  • Develop multi-year growth strategies that achieve short- and long-term revenue objectives across brands and categories
  • Identify whitespace opportunities and develop strategic partnerships through compelling pitches, deal negotiations, and innovative licensing programs
  • Partner with Retail Development to expand distribution opportunities while leveraging consumer, retail, and marketplace insights to identify emerging trends and growth opportunities
  • Lead cross-functional execution with Franchise, Creative, Retail Development, Marketing, Legal, Finance, and Licensees to deliver successful product launches and marketing programs
  • Analyze and summarize licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities
  • Partner with regional teams to align global strategy, scale successful programs, and manage market exclusivity
  • Build strong relationships with other key business units to accelerate program execution and unlock new business opportunities


Qualifications

What We're Looking For:
  • 10+ years experience in licensing and/or franchise management
  • Deep expertise across apparel, accessories, footwear, and the broader licensing landscape
  • Proven success negotiating licensing agreements with strong knowledge of contracts, royalties, and intellectual property rights
  • Strong analytical/category research and assessment skills
  • Proven team management and leadership skills
  • Collaborative, solutions-oriented leadership style
  • Excellent presentation, interpersonal, verbal, and written communication skills
  • Demonstrated ability to prioritize multiple complex initiatives in a fast-paced environment
  • A passion for storytelling, brands and the power of play
  • Demonstrates curiosity, continuous learning, and a growth mindset
  • In-office presence following Mattel's current policy
  • MBA preferred but not required


*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Videos To Watch
https://youtu.be/gWyvtJNrMno

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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