American Airlines

Sr Manager, AAdvantage Membership Strategy

American Airlines • $80K — $120K *
Dallas, TX 75217In-Person
Consumer Technology
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience/training
  • 7 years related work experience
  • Management experience with data analysts and advanced quantitative skills
  • Background in customer strategy, data analysis, or related fields
  • Strong understanding of customer interactions and behaviors in the airline industry

Responsibilities

  • Define the strategy for the AAdvantage® program to enhance member rewards and loyalty
  • Champion a customer-centric approach to drive loyalty across the company
  • Lead initiatives that build an industry-leading loyalty program
  • Collaborate across departments to ensure effective communication of the AAdvantage® program
  • Partner with IT and data teams to refine the member strategy
  • Track customer segments and KPIs to boost loyalty program performance
  • Evaluate partnership opportunities to improve the customer loyalty experience
  • Prepare analyses and presentations for senior leadership

Benefits

  • Travel perks for employees and families to explore numerous destinations
  • Comprehensive health benefits starting on day one
  • Access to wellness programs for personal development
  • 401(k) program with potential employer contributions
  • Variety of additional benefits, including discounts on travel and pet insurance
Full Job Description
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Dallas - TX
Requisition ID: 79827
This job will continue to be posted until at least 7/9/2025. If interested, please apply prior to this date.

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • This job is a leadership position on the AAdvantage® Loyalty team.
  • AAdvantage® is the world's best and most rewarding airline loyalty program, proving time and again that life is better as an AAdvantage® member.
  • As a Sr. Manager, you will be responsible for managing a team of analysts who design the AAdvantage® experience, including status, benefits, and engagement activities using customer and analytical data.
  • The customer is at the heart of everything we do at American, and the AAdvantage® program is uniquely positioned to influence customer preference for and lifelong loyalty to American Airlines.


What you'll do

  • Define the strategy that makes the AAdvantage® program rewarding for members, including direct and indirect design of the core program, enrollments, status levels, benefits, rewards, promotions, mileage accrual, and redemptions.
  • Promote and champion a customer-centric view across the company through the lens of the AAdvantage® program to drive customer loyalty and preference for American Airlines.
  • Lead data-driven initiatives that provide an industry-leading loyalty program that engages and stretches members into deeper relationships with American Airlines.
  • Collaborate with groups across the company, including Cobrand, Global Engagement, Analytics, Customer Experience, Revenue Management, IT and Delivery, Sales, Legal, and operational teams to ensure the AAdvantage® program is communicated appropriately to customers and team members across all touchpoints.
  • Partner with IT, Delivery, and data teams to develop the optimal member strategy, both for the annual program and ad hoc initiatives.
  • Track key customer segments and KPIs to improve both long-term and short-term revenue performance of the loyalty program.
  • Evaluate and pursue external partnership opportunities to enhance the customer experience within the loyalty program.
  • Develop detailed analyses, proposals, and presentations that will be shared with and presented to senior leadership.
  • Represent the AAdvantage® program to internal and external stakeholders and at all levels of leadership within the company.


All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree or equivalent experience/training
  • 7 years related work experience
  • Experience in managing a team of data analysts with advanced quantitative skills
  • Experience in customer strategy, customer data analysis, data-driven marketing, customer relationship management, or a similar field


Skills, Licenses & Certifications
  • Ability to synthesize vast amounts of seemingly disparate data and translate into actionable insights
  • Ability to deliver clear and concise findings to a variety of audiences, including senior management, by integrating data from different sources
  • Ability to work effectively with multiple groups which have differing priorities
  • Understanding of customer data and customer interactions specific to the airline as well as customer behavior and customer experience management practices that are applicable to all industries
  • Ability to coach data analysts to improve their use of customer data and analytical techniques
  • Excellent leadership skills
  • Strong commitment to delivering high quality


What you'll get

Feel free to take advantage of all that American Airlines has to offer:
  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more


Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Cities: Dallas - TX
Requisition ID: 79827

About American Airlines

US Airways provides international and domestic air transport in the United States. It is owned by the American Airlines Group. US Airways utilizes a fleet of 343 mainline jet aircrafts, along with 278 regional jet and turbo-prop aircrafts operated by contract and subsidiary airlines under the name US Airways Express. It was originally established as All American Aviation.It operates an airline network with 193 destinations in 24 countries in North America, South America, Europe, and the Middle East. It also operates the US Airways Shuttle, a US Airways brand which provides hourly service between Boston, New York City, and Washington, D.C.As of October 2013, US Airways employed 32,312 people worldwide and operated 3,028 daily flights.US Airways is a member of Oneworld, and it currently operates along with American Airlines as a result of a merge between the two holding companies of these airliners.US Airways was established in 1973. It operates hubs at Charlotte/Douglas International Airport, Philadelphia Inte...

American Airlines Careers

Join the dynamic team at American Airlines, a leader in global aviation and an innovator in the airline industry. With a wide range of job opportunities, American Airlines is the perfect place to advance your career, offering roles that cater to a variety of skills and professional interests. Work You’ll Do At American Airlines, you will be part of a team that is dedicated to providing world-class service and shaping the future of travel. Our employees enjoy a culture of collaboration and respect, where diversity and inclusion are celebrated. With American Airlines, you can contribute to a legacy of innovation and leadership in the skies. Transform Your Career American Airlines is not just a company; it's a community where you can grow your career through a robust suite of professional development and diversity training programs. Our leadership is committed to nurturing talent and recognizes the value of each individual’s growth. Join a team that leads with integrity and a passion for progress. At American Airlines, your career trajectory is bolstered by our commitment to innovation and excellence in the aviation industry. Internship Opportunities Kickstart your career with an internship at American Airlines. Gain invaluable industry experience, build your resume, and make connections that will propel your professional life. Our internships offer hands-on experience in a variety of departments, helping you discover your path in the aviation industry. Benefits of Working With Us American Airlines places immense value on the well-being of its team members. Employees enjoy competitive benefits including health, dental, and vision insurance, employee discounts, and flexible spending accounts. More than just perks, our benefits are designed to support your life, both at work and at home. Explore Job Opportunities Whether you’re looking to enhance your career in engineering, customer service, or leadership, American Airlines has a position that will match your skills and passions. We are continuously hiring and looking for motivated individuals who are ready to take their careers to new heights. Stay Connected Join Our Team Search open positions that align with your skills and interests. We are looking for passionate, curious, and solution-driven team players. SEARCH AMERICAN AIRLINES JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at American Airlines.
Learn more about American Airlines
Size
123,400 employees
Market Cap
$8 billion
Industry
Aerospace & Defense
Net Income
-$8.8 billion
Founded
1930
5 Year Trend
-5.7%
Revenue
$17.3 billion
NASDAQ
AAL
* Ladders Estimates

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