8/6/26
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 87382
This job will continue to be posted until at least 8/16/26. If interested, please apply prior to this date.
Job Description
What you'll doAs noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
• Lead the design and execution of AAdvantage program strategy, optimizing program structure, benefits, and promotional campaigns to drive business growth
• Direct day-to-day program operations with a focus on delivering exceptional customer experiences and operational efficiency
• Develop and implement targeted engagement strategies to deepen member loyalty, increase retention, and maximize lifetime value
• Partner cross-functionally with Marketing, Customer Experience, and Operations to ensure program alignment with broader business goals and priorities
• Leverage data analytics to evaluate program performance, uncover insights, and drive continuous improvement through informed decision-making
• Oversee program budgeting and resource planning, ensuring cost-effective execution and measurable return on investment
All you'll need for successMinimum Qualifications- Education & Prior Job Experience• Bachelor's degree in Business Administration, Marketing, or a related field
• 7+ years of experience in loyalty program management, marketing, or a related field
Preferred Qualifications- Education & Prior Job Experience• Master's degree in Business Administration, Marketing, or a related field
• Experience with loyalty program software and technology platforms
• Certification in loyalty marketing or a related field (e.g. CLMP, CEM)
Skills, Licenses & Certifications• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint
• Experience with data analysis and interpretation tools (e.g. Tableau, SQL)
• Certification in loyalty marketing or a related field (e.g. CLMP, CEM)
What you'll getFeel free to take advantage of all that American Airlines has to offer:
- Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
- Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
- 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
- Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
