Red Bull

Sr. Key Account Manager

Red Bull • $100K — $120K *
Denver, CO 80219In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of sales and key account management experience with proven results.
  • Experience with retail, convenience, or grocery accounts at the HQ or national level.
  • Strong analytical skills to utilize data for business insights.
  • Proven ability to build relationships and influence partners across teams.
  • Excellent communication, presentation, and negotiation skills.
  • Strategic thinker with strong business acumen and multitasking capabilities.
  • Knowledge of the CPG/FMCG industry and DSD operations.

Responsibilities

  • Execute short and long-term business strategies aligned with company objectives.
  • Monitor market trends and provide insights to support business growth.
  • Implement distribution and pricing strategies to meet retailer goals.
  • Develop and manage annual Customer Marketing Agreements for retailers.
  • Analyze promotional effectiveness and track trade investment returns.
  • Cultivate relationships with regional teams to ensure data consistency.
  • Communicate effectively with stakeholders to align on business objectives.

Benefits

  • Travel opportunities (40-50% of the time).
  • Permanent position.
  • Benefits eligibility from day one.
Full Job Description
The Senior Key Account Manager (SKAM) is responsible for building and growing strong partnerships with a portfolio of key accounts. As the primary contact for assigned customers, this role works closely with internal teams and customer partners to develop business plans, identify growth opportunities, and deliver shared goals.

The SKAM oversees business performance across areas such as distribution, pricing, promotions, and product visibility while managing account budgets and targets. Success in this role comes from building trusted relationships, collaborating across teams, and developing creative solutions that help drive growth for both Red Bull and its customers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIC BUSINESS PLANNING & EXECUTION
    Executes short and long term strategies and activities consistent with RBNA objectives and standards.
    Allocates resources where the investment has the highest payback with strategically important customers.
    Drives the business planning and budget process for the assigned businesses.
    Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department.
    Penetrates the senior executive levels at each customer's HQ & the various field-based personnel via Business Review to align Red Bull strategic objectives with that of the customer.
    Must align internal Red Bull resources from all functional areas to achieve objectives.
  • EXECUTE RED BULL STANDARDS
    Shelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensures all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone.
    Price - sells Red Bull's optimum prices by utilizing best practices and available tools. Customizes presentations to appeal to customer's needs and fulfill mutual objectives. Secures pricing and promotional programs that align with Red Bull internal guidance documents.
    Promotion - Executes annual promotion schedule in accordance with RBNA objectives and customer volume/share goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displays.
    Presence/Merchandising - Customizes sales pitch to achieve account goals while driving effective, permanent merchandising in-store (cold and warm placements). Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with RBNA guidelines.
  • BUDGET PLANNING
    Constructs annual Customer Marketing Agreements and manages associated funds for each retailer.
    Consistently tracks and evaluates Trade Investments to ensure highest return on investment.
    Drives post-promotion analysis following all programs to evaluate promotional effectiveness and display execution.
    Thoroughly analyses customers' sales to define priorities and focus for the team at both the national & Regional levels.
  • MANAGEMENT OF REGIONAL & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE US
    Establishes necessary tools and business review templates to ensure data consistency with Regions and DPs
    Gathers regularly/quarterly updates from marketing about the latest achievements/highlights and shares them with their team, the retailer HQ teams, and relevant Region personnel
    Communicates regularly and works effectively with all internal and external stakeholders.
    Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailer HQ teams.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 6+ years of experience in sales and key account management, with a proven track record of delivering results.
  • Experience managing retail, convenience, or grocery accounts, preferably at the headquarters or national account level.
  • Strong analytical skills with the ability to use data and insights to identify opportunities and support business decisions.
  • Skilled at building relationships, influencing partners, and collaborating effectively across teams.
  • Excellent communication, presentation, active listening, and negotiation skills.
  • Strategic thinker with strong business acumen and the ability to manage multiple priorities.
  • Solution-oriented mindset with a passion for finding creative ways to drive growth and improve performance.
  • Experience working cross-functionally with diverse teams to achieve shared goals.
  • Knowledge of the consumer packaged goods (CPG/FMCG) industry and direct store delivery (DSD) operations.
  • Self-motivated, proactive, and comfortable working independently.
  • Advanced proficiency in Microsoft Excel and PowerPoint; experience with SAP, BI tools, customer planning platforms, or similar systems is a plus.
  • Committed to continuous improvement and finding better ways of working.
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

DenverColorado, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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