Sr Insights Manager, Macro Consumer

Target Brands, Inc.

$115K — $206K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of insights experience, including 2+ years in macro consumer or related fields.
  • Experience in designing and executing in-market learning experiences and immersive research.
  • Strong understanding of qualitative research methods like ethnography and focus groups.
  • Ability to synthesize consumer insights into actionable narratives for senior leaders.
  • Proficient in managing multiple priorities with various stakeholders.
  • Detail-oriented with experience in managing complex logistics for immersion experiences.
  • Excellent relationship management skills with a focus on collaboration.

Responsibilities

  • Develop and execute in-market immersions to enhance consumer insights for Target leaders.
  • Manage logistics, content development, and partner relationships for immersion experiences.
  • Serve as primary contact for internal partners regarding immersion execution.
  • Synthesize insights and data into compelling narratives that drive strategic decisions.
  • Coordinate complex immersion logistics, including travel and stakeholder communications.
  • Adapt agendas in real time to ensure learning objectives are met during market engagements.
  • Support post-debriefs to translate immersion experiences into strategic actions.

Benefits

  • Comprehensive health benefits including medical, vision, and dental coverage.
  • 401(k) plan with company contribution options.
  • Employee discounts on various Target products and services.
  • Paid time off including sick leave and national holidays.
  • Short-term and long-term disability insurance options.
Full Job Description
The pay range is $115,000.00 - $206,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations.

As a Senior Insights Manager, you will report to the Director, Macro Consumer Insights and have responsibility for developing and executing immersions that bring Target leaders closer to guests and consumers through experiences across the US that ultimately help translate into better strategies and decisions for Target.

You will be responsible for all phases of an in-market immersion including set up, logistics, content development, business and agency partner management, as well as traveling on the immersions and supporting post-debriefs. You will be the primary contact for internal partners and will identify the appropriate insights, business and agency teams to execute the immersion. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

  • Minimum of 6 years of Insights experience, with at least two years of Macro Consumer, consumer strategy, cultural insights, or adjacent experience.


  • Experience designing, planning, or executing in-market learning experiences, immersions, consumer closeness programs, qualitative fieldwork, ethnographic research, or similar experiential research engagements.


  • Strong foundational knowledge of qualitative and/or quantitative research methods, with particular emphasis on qualitative methods such as ethnography, anthropology, focus groups, consumer interviews, and observational research.


  • Ability to synthesize consumer insights, competitive retail observations, focus group learnings, external expert perspectives, and market context into compelling narratives and actionable implications for senior leaders.


  • Ability to manage multiple, competing priorities across agency partners, business partners, insights peers, senior stakeholders, content development, data needs, and the overall in-market experience.


  • Strong attention to detail in planning and executing complex immersion logistics, including travel, agendas, store and market visits, consumer focus groups, expert sessions, materials, run-of-show documents, stakeholder communications, and contingency planning.


  • Strong relationship management skills with the ability to build trust, drive alignment, and manage quality and timeliness with research agency partners, external vendors, internal business partners, insights peers, and cross-functional leaders.


  • Comfort traveling domestically and supporting leaders in-market, including managing the flow of the agenda, adapting in real time, and ensuring the experience delivers against learning objectives.


This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Application deadline is : 07/24/2026

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