Microsoft

Sr Growth Product Marketing Manager

Microsoft$106K — $203K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's or Bachelor's Degree in Marketing, Business, or related field with relevant experience
  • 3-8+ years of experience in business or product marketing
  • 4+ years in marketing/product management, preferably with product-led growth focus
  • Proven collaboration and influencing skills across teams and levels
  • Experience partnering with engineering teams to deliver product solutions
  • Strong understanding of AI technologies and consumer adoption strategies
  • Background in consumer freemium software or services

Responsibilities

  • Map and develop a comprehensive framework for customer journeys to enhance Copilot adoption
  • Define a content strategy in alignment with product marketing goals, emphasizing value and scenarios
  • Implement a test-and-learn approach to optimize customer understanding and engagement metrics
  • Collaborate with product teams to create scalable discovery and onboarding experiences
  • Establish metrics for success and refine content based on performance data
  • Build systems for streamlined customer access to product experiences and guidance
  • Analyze and report on KPIs to inform ongoing strategy and improvements

Benefits

  • Comprehensive healthcare plans
  • Flexible work arrangements
  • Career development opportunities
  • Access to innovative technology and products
  • Collaborative culture focused on employee well-being
Full Job Description
Overview

We are seeking a Sr Growth Product Marketing Manager to help drive discoverability and adoption of Copilot in the Microsoft 365 apps including Word, Excel, PowerPoint, Outlook, and OneDrive. In this role, you will shape how customers discover, understand, and build habits around AI-powered experiences by partnering across marketing, product, and engineering teams. You will define and optimize the end-to-end customer journey across in-product promotions and out-of-product touchpoints to help customers realize value from Copilot more quickly.

Responsibilities

Customer journeys:
  • Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints.

Content strategy:
  • Partner with product marketers to define the right content strategy across formats and surfaces, including value-driven and scenario-based content, tips, and deeper learning experiences.
  • Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback.

Product-led growth:
  • Partner with product teams to create scalable discovery and education experiences within the product, including first-run experiences, interactive onboarding, tooltips, and other structured learning moments.

Optimization and analysis:
  • Define hypotheses and success metrics, prioritize opportunities across surfaces, and partner with engineering and channel marketing teams to launch, measure, and refine content, formats, and placements.

Customer experience infrastructure:
  • Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value.
  • Explore new ways to deliver more contextual and relevant guidance throughout the customer journey.
  • Monitor, analyze, and report on KPIs to measure success and inform future strategy.


Qualifications

Required Qualifications
  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.


Preferred Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
  • 4+ years of marketing and/or product management experience.
  • Experience defining and executing marketing programs and campaigns, specifically product-led growth.
  • Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.
  • Demonstrated partnership with engineering teams to deliver product value.
  • Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products.
  • Background in consumer freemium software or services


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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