Full Job Description
As the Sr. Field Marketing Manager, you will own the strategy and execution of field marketing for Education, which includes K-12 and Higher Education. You will partner closely with Sales and cross-functional Marketing teams to shape how we go to market and deliver integrated, multi-tactic marketing programs that include in-person engagements (e.g. conference, roadshow, summit), webinars, content, and sales enablement.
To be successful in this role, this individual will work seamlessly with senior stakeholders in Amazon Business and pan-Amazon teams such as AWS to align on and implement strategies. We are looking for an individual with broad experience in digital marketing, product marketing, and events. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution. If you're looking to join a dynamic team in a high-impact role, this is a great fit for you.
Key job responsibilities
Key job responsibilities
• Develop and manage the annual marketing strategy to reach senior Education decision makers and deepen engagement with existing customers
• Own planning and production for bespoke marketing channels like webinars, hosted events, and sponsorships across trade and association publications
• Manage relationships across marketing, sales, and product stakeholders, as well as external media agencies and partners
• Drive robust and detailed measurement and reporting processes
A day in the life
The Sr Field Marketing Manager is the conduit between Sales and broader Marketing teams. They will dive deep with Sales to understand key business priorities, and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities. They will act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience creating and managing complex, cross-team project plans
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience leading go-to-market for consumer software or hardware product launches
- Experience of B2B marketing best practices
- Experience marketing brands and solutions to Education organizations
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
