Sr Email Marketing Manager
The Sr. Email Marketing Manager is responsible for leading the execution, technical build, and operations of email messaging - architecting, coding, testing, and deploying email campaigns across all product lines in Auto Club Enterprises to drive business results. This includes maintaining the email roadmap and content delivery schedules. The role also is responsible for managing a team of 5 or more email marketing professionals on a daily basis and collaborating with multi channels, including but not limited to: Marketing, Product Management, Product Development, and Support teams.
Job Duties- Own the technical architecture of email marketing campaigns, including AMPscript, SQL query activities, dynamic content, and data extension design that support business objectives. Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel.
- Manage the execution and operational workflow for the email marketing strategy. Manage daily operations of the email marketing channel - marketing calendar, promotional planning, creative design, execution and deployment of email campaigns. Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a customer data platform.
- Lead and scale a team of 5+ email marketing professionals who design, code (HTML/CSS, AMPscript, SSJS), develop, and deploy email ad hoc and automated campaigns via the Salesforce Marketing Cloud platform.
- Manage all Project Tracker tasks, updates, assignments and campaign information.
- Lead / monitor quality control efforts on all email campaigns.
- Manage brand and email identity standards.
- Assist with cloud data process creation and execution. Manage Salesforce Administration (e.g. setup, user management, support case management).
- Oversee email campaign reporting to business lines.
- Review the competitive landscape and implement best practices for email marketing.
- Maintain a solid understanding of breadth of member products, services, and benefits.
- Hire, onboard and train new team members, including performance management across a team of 5+.
- The Sr. Email Marketing Manager acts as a complex technical problem solver and project manager for email marketing, understanding all aspects of the email build from coding assets, responsive design, segmentation logic, and deployment organization.
Qualifications- Bachelors Business Administration/Management Preferred
- Bachelors Marketing Preferred
- Bachelors Business Communications Preferred
- 7-9 years Email marketing including hands-on experience coding in Salesforce Marketing Cloud (AMPscript, SSJS, SQL) Required
- 3-5 years Supervisory experience managing a team of 5 or more high-performing direct reports Required
- Hands-on experience writing SQL queries and AMPscript to build segmentation, personalization, and dynamic content Required
- Experience with Insurance/Travel/Discount/Automotive/Membership products and operations highly desired.
- Working knowledge of HTML/CSS for responsive email coding and troubleshooting rendering issues across email clients.
- Experience with API integrations, webhooks, and data extensions within Salesforce Marketing Cloud.
- Clear understanding of UI/UX design and the basic principles of usability.
- Extensive knowledge of the Salesforce Marketing Cloud platform.
- Knowledge of project management tools (e.g., Monday.com, Jira)
- Knowledge of digital content, best practices, and emerging trends.
- Excellent communication and interpersonal skills for working in a collaborative environment.
- Strong organizational skills.
- Keen attention to detail.
- Excellent time management and capability to manage multiple projects simultaneously.
- Flexibility to make changes and quickly adapt to changing business needs.
- Willingness to innovate and challenge the status-quo.
The starting pay range for this position is:
$120,500.00 - $160,800.00
Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance,
travel, entertainment, services and more!)
