Opendoor

Content Lead

Opendoor$90K — $130K *
Miami, FL 33186In-Person
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in a content role within a data-driven growth team, preferably at a fast-paced tech company.
  • Proven expertise in SEO, including keyword research and content architecture.
  • Strong portfolio showcasing writing that ranks and converts, with a unique voice.
  • AI-native approach to content creation; experienced in developing prompt libraries and workflow efficiencies.
  • Experimental mindset focused on rapid iteration and data-driven decision making.

Responsibilities

  • Own and scale Opendoor's content-driven SEO strategy end-to-end.
  • Conduct comprehensive keyword and audience research to define content roadmaps.
  • Map the customer journey to create targeted content for all stages.
  • Develop scalable content systems using AI for efficiencies and quality.

Benefits

  • Work in a high-growth environment focused on innovation and collaboration.
  • Opportunity to shape and own the content strategy from inception to execution.
  • Collaborate across various teams, enhancing skills and visibility within the organization.
Full Job Description
The Role

Opendoor is looking for an exceptional writer and storyteller to join as our Content Lead. Not good. Exceptional. The kind of person who can take something as mundane as "how does escrow work" and make a homeowner feel genuinely less afraid. You will own our content strategy across the full funnel: SEO articles that pull high-intent traffic, landing pages that convert, and community presence that builds the kind of trust you can't buy.

What makes this role different: you don't just write, you also scale. You treat AI as a creative co-pilot and production multiplier, building systems and workflows that let you operate like a team of ten. You sit in Growth, you think like a marketer, and you ship like a founder.

What you'll do

  • Build and Scale our SEO Content Engine: Own our content-driven SEO strategy from end to end. Conduct deep keyword and audience research to build a content roadmap that captures high-intent traffic and establishes Opendoor as the most trusted resource for homeowners.
  • Develop a Full-Funnel Content Strategy: Map the entire customer journey and create targeted content for each stage, from educational blog posts and guides to compelling case studies, landing pages, and product comparisons that drive action.
  • Build Scalable Content Systems: Use AI to develop reusable templates, prompt kits, and production workflows that let you punch far above your weight, running experiments, producing variants, and maintaining quality at a pace that would require a team otherwise.
  • Partner Across the Growth Org: Collaborate closely with Performance Marketing, Lifecycle, Product, and Design teams to make sure content is embedded in every motion, not bolted on after.

What you have

  • An actual portfolio. We want to see writing that's good enough to share - pieces that rank, convert, and don't sound like they were templated. Bring samples.
  • 5+ years in a content role inside a data-driven Growth team, ideally at a high-growth tech company.
  • Deep SEO expertise: keyword research, content architecture, the works. Proficient with Ahrefs, SEMrush, or equivalent.
  • AI-native working style. You're not "familiar with AI tools", you've rebuilt how you work around them. You've written your own prompt libraries. You batch-produce variants. You know where AI makes you 10x faster and where it makes your work worse.
  • An experimental mindset. You think in hypotheses, ship scrappy v1s, and iterate fast based on signal.

About Opendoor

Opendoor is an operator of an online real estate marketplace used to streamline the sales process of home buying and selling. It helps sellers to receive an offer without listing or showing their home and buyers to browse for homes on sale and instantly unlock them using the company's application that enables customers to buy and sell properties in a hassle freeway. They aim to provide a hassle-free experience for both buyers and sellers, simplifying the often complex and time-consuming process of buying or selling a home.

Opendoor Careers

Join the dynamic team at Opendoor, where innovation, leadership, and growth go hand in hand. We are currently expanding our talented team, offering a range of job opportunities that promise not only professional enrichment but also a chance to shape the future of real estate.

Work You’ll Do

At Opendoor, we are redefining the real estate industry through continuous innovation and commitment to improvement. By joining our team, you will collaborate with some of the brightest minds in technology and real estate, all dedicated to simplifying the home buying and selling process for everyone.

Transform Your Career

Opendoor is not just a company; it's a stepping stone to a future-proof career where your skills and passion drive your success. Our leadership is committed to nurturing your potential and supporting your growth through comprehensive training and development programs. Embrace diverse job opportunities across various domains, from technology to customer support, and climb the career ladder faster than you imagined.

Innovative Work Environment

Our culture thrives on creativity and the pursuit of excellence. We believe in the power of diversity and inclusion, providing a workplace where all employees feel valued and included. This environment fosters innovation and is a catalyst for professional growth.

Be Part of a Great Team

Working at Opendoor means being part of a community. Our team is our strongest asset, and we pride ourselves on a culture that supports teamwork, collaboration, and transparency. With a focus on leadership development and diversity training, we ensure that every team member is equipped to lead, inspire, and thrive.

Explore Job Opportunities and Internships

Whether you’re starting your career or looking to make a significant impact in your professional journey, Opendoor offers a range of positions and internships that could be perfect for you. Enhance your skills, learn from the best, and contribute to a company that’s reshaping an industry.

Benefits and Perks

At Opendoor, we understand that the well-being of our employees is paramount. That’s why we offer competitive benefits, including health, dental, and vision insurance, employee wellness programs, and flexible working arrangements. We also provide exciting perks like company retreats, ongoing education stipends, and much more.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference. Start your journey with Opendoor today and be a part of something big.

Stay Connected

Keep up to date with the latest company news, industry insights, and career tips—all from the people who work here. Join our professional network and stay ahead in your career with Opendoor.

Apply Now

Ready to take the next step? Browse our current openings, submit your resume, and prepare for an interview where you can showcase your unique abilities. At Opendoor, your next job opportunity awaits, filled with promise and potential.

Opendoor Careers

Empowering personal and professional growth through innovation and a supportive culture—your future starts here. Join us and open the door to new possibilities.
Learn more about Opendoor
Market Cap
$621.2 million
Industry
Founded
2013
5 Year Trend
+88.3%
NASDAQ

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