Sr. E-Commerce Lead JD

Have you ever used the self-checkout in a grocery store? Played the slots at a Caesar's Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you've answered with a resounding "YES", then you've done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.

WHAT YOU'LL BE DOING

We're looking for a strategic and execution-focused Sr. E-Commerce Lead to drive the successful launch and ongoing performance of our e-commerce platform. This role blends digital marketing, SEO, SEM, generative search, campaign strategy, and performance analytics with a strong understanding of web platforms, MarTech and sales enablement.

You will be the primary driver of CPI's e-commerce strategy and execution, responsible for:

E-Commerce Strategy & Execution

• Lead the launch and optimization of CPI's e-commerce platform for hardware and engineered products.
• Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement, and conversion.
• Own SEO, Generative Search and SEM strategy and implementation to maximize visibility and organic/paid reach.
• Track performance metrics across channels and campaigns, using data to refine and improve outcomes.
• Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.

Sales Partnership & Enablement

• Collaborate closely with Sales to align digital efforts with pipeline goals.
• Ensure seamless integration of e-commerce leads into CRM and sales workflows.
• Support sales enablement through digital content, product positioning, lead scoring & prioritization, and campaign insights.
• Ensure website tone and messaging is consistent with value proposition and in accordance with brand guidelines.

Technology & Platform Oversight

• Partner with IT and external vendors to ensure platform stability, scalability, and user experience.
• Maintain foundational knowledge of web technologies to guide platform enhancements and troubleshoot issues.
• Implement technical SEO optimizations to improve organic rankings on targeted keywords and themes.

WHO WE'RE LOOKING FOR

Digital Strategist & Executor

• Proven experience in launching and managing e-commerce platforms, ideally for hardware or engineered products.
• Strong foundation in digital marketing, SEO, SEM, Generative Search, and campaign management.
• Comfortable working with common web platforms and cross-functional teams.

Sales-Aligned Marketer

• Demonstrated success in partnering with sales organizations to drive pipeline and revenue.
• Skilled in lead generation, qualification, and performance tracking.

Data-Driven Decision Maker

• Analytical mindset with ability to interpret performance data and translate into actionable insights.
• Experience with tools like Google Analytics, CRM platforms, and marketing automation systems.
• Proven ability to measure and attribute ROI across digital marketing channels, campaigns, and initiatives.
• History of building out marketing dashboards with critical KPIs

Collaborative Influencer

• Strong communicator and cross-functional collaborator.
• Able to influence without authority and drive alignment across teams.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing or e-commerce, with a focus on B2B or industrial products.
• Experience with e-commerce and website platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, Drupal).
• Familiarity with SEO & SEM tools, CRM systems, and performance analytics.
• Strong project management and organizational skills.
• Willingness to travel occasionally (10-20%).

WHAT WE'RE OFFERING

• Base salary $110-130K
• Defined career growth plans
• Flexible work environment
• Generous paid time off, including sick and holiday
• Community involvement and volunteering events
• Opportunities to travel and work at our global sites

Sound interesting? Come see why we are OneCPI!

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