Sr. Director, Studio Creative Innovation

Macy’s

$160K — $200K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years leading photo and video content in retail, fashion, lifestyle, or media settings.
  • Demonstrated expertise in creative transformation of legacy systems into modern operations.
  • Thorough understanding of fashion/lifestyle storytelling and omnichannel content strategy.
  • Familiarity with AI, CGI, and emerging visual production technologies is a plus.
  • Strong creative instincts and aesthetic sensibility with a commercial focus.
  • Exceptional leadership and stakeholder communication skills.

Responsibilities

  • Reimagine the studio as an innovation lab for speed and storytelling.
  • Define a modern vision for content creation, editing, and distribution.
  • Integrate AI and automation to enhance production workflows.
  • Lead complete production for photography and video across formats.
  • Set high creative standards for content quality and relevance.
  • Collaborate with various teams to create impactful visual narratives.
  • Revamp studio systems for agility and efficiency.

Benefits

  • Dynamic and inclusive work environment.
  • Comprehensive health and wellness coverage.
  • 401(k) matching to support future savings.
  • Paid time off and eight paid holidays.
  • Tuition reimbursement for continued education.
  • Merchandise discounts for employees.
  • Performance-based incentives and annual merit reviews.
Full Job Description
Job Description

Job Overview

We're looking for a trailblazing creative leader to completely reimagine our in-house photo and video studio for a new era. The Senior Director, Studio Creative Innovation will lead the transformation of a legacy content engine into a cutting-edge, future-ready storytelling hub. You will architect the studio of tomorrow-where AI-enabled workflows, experiential storytelling, and high-impact brand visuals meet operational excellence.

This is more than a leadership role-it's a creative reinvention mandate. We're seeking someone with bold vision, cultural fluency, and the ability to turn creative energy into measurable business impact across e-commerce, social, editorial, and marketing channels.

What You Will Do

Studio Reinvention & Vision
  • Reimagine the creative studio as an innovation lab-combining speed, scale, and storytelling.
  • Define a bold, modern vision for how content is captured, created, edited, and distributed across all touchpoints.
  • Integrate emerging technologies, including AI/CGI, real-time content capture, and automation to streamline workflows and future-proof production.

Creative Direction & Storytelling Leadership
  • Lead end-to-end production for photography and video-from concept to post-across still life, on-figure, campaign, social, and experiential formats.
  • Set a high creative bar for all content, ensuring it's emotionally resonant, culturally relevant, and visually magnetic.
  • Collaborate with brand creative, marketing, and merchant teams to translate seasonal narratives, trend stories, and key launches into compelling visual moments.

Operational Innovation
  • Overhaul existing studio systems and processes to create a nimble, efficient, and scalable content ecosystem.
  • Build hybrid models for in-house and external production, with a focus on agility and budget optimization.
  • Lead resourcing, budgeting, vendor partnerships, and technology integration with a startup mindset.

Cross-Functional & Cultural Leadership
  • Be a trusted creative partner to executives and key stakeholders across creative, brand, digital, and merchandising.
  • Inspire, mentor, and mobilize a high-performing team across art direction, styling, production, editing, and post.
  • Champion a culture of experimentation, diversity, and creativity within the studio and beyond.

Entrepreneurial & Commercial Growth
  • Unlock new value from the studio by exploring monetization models, brand collaborations, or co-branded productions.
  • Position the studio as a strategic asset that fuels not just marketing, but revenue and cultural relevance.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need
  • 15+ years leading photo and video content in fast-paced retail, fashion, lifestyle, or media environments.
  • Proven ability to lead creative transformation-rebuilding legacy systems into modern, agile, tech-forward operations.
  • Deep understanding of fashion/lifestyle storytelling, customer experience, and omnichannel content strategy.
  • Experience with AI, CGI, and emerging visual production technologies a plus.
  • Strong creative instincts and aesthetic sensibility, with a commercial mindset.
  • Exceptional leadership, communication, and stakeholder engagement skills.

Who You Are
  • You're a visionary builder-ready to disrupt the traditional studio model and shape something radically better.
  • You're a creative strategist who can connect brand storytelling with tech innovation and business growth.
  • You're a culture shaper-excited to lead through inspiration, inclusion, and collaboration.
  • You don't just follow trends-you set them.
  • Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
  • Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.

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