About the RoleWe are seeking a strategic, analytical, and results-driven Sr. Director of Paid Search to lead our Paid Search division. The Sr. Director will drive strategy, innovation, and performance across our Paid Search accounts-particularly those within the retail and e-commerce verticals. You'll work closely with internal teams and client stakeholders to build high-performing campaigns that deliver both short-term performance goals and long-term business objectives.
What You'll Do- Develop and oversee multi-platform Paid Search strategies (Google Ads, Microsoft Ads, etc.) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
- Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
- Identify trends and opportunities to innovate within the Paid Search landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
- Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
- Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
- Collaborate with other channel leads (e.g., Paid Social, Programmatic, SEO) to ensure a unified and customer-centric media approach.
- Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.
What You'll Bring- 10+ years of experience in the digital advertising space
- 10+ of Search experience inclusive of Google Ads/SA360 and Microsoft Advertising
- Deep expertise in Google Ads, Shopping campaigns, Performance Max, and automation tools (e.g., SA360, feed management platforms).
- Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
- Excellent consultative approach when developing and managing business relationships.
- Proven ability to lead teams and influence with confidence and clarity.
- Experience onboarding and training team members.
- BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
$175,000 - $200,000 a year
The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits.
