Sr. Director, Paid Media & SEO As a
Sr. Director, Paid Media & SEO on the
Marketing team, a typical day for you will include:
- Lead integrated media & AI-driven discovery strategy: Own end-to-end visibility and demand generation across paid, owned, earned, and emerging AI channels, including GEO, conversational search, and LLM ecosystems.
- Translate business goals into performance-driven media plans: Define clear objectives, KPIs, and investment strategies; leverage data, AI, and analytics to optimize campaigns and drive growth.
- Enable franchise media effectiveness at scale: Build AI-powered frameworks, tools, and playbooks to guide franchise owners in optimizing local media mix, targeting, and ROI across channels.
- Advance AI innovation in marketing & commerce: Identify and scale AI applications for media optimization, audience targeting, content creation, and prepare the organization for agentic commerce and A2A environments.
- Strengthen ecosystem partnerships & infrastructure: Collaborate with Product, Martech, and Data teams to enable machine-readable discovery; establish and manage agency frameworks, ensuring accountability for innovation and performance.
Bring your skills and be inspired to achieve success.(Required qualifications)
- Experience:
- 10+ years of experience in media, growth marketing, or digital strategy
- Experience in defining and executing an integrated media strategy across paid, owned, SEO, and emerging discovery channels, increasing share of voice and driving measurable gains in traffic, engagement, and conversion.
- Experience leading the evolution from traditional search to AI-driven discovery, developing GEO strategies, optimizing for conversational search, and improving brand visibility across LLMs and AI assistants.
- Experience translating enterprise growth objectives into data-driven media plans, KPIs, and investment strategies-leveraging advanced analytics and AI to continuously optimize performance and uncover new demand opportunities.
- Skills:
- Proven success leading both paid and organic media programs.
- Strong analytical mindset with experience managing multi million dollar budgets.
- Proven operational experience building experimentation infrastructure.
- Experience managing and developing high performing teams.
- Education:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Our office locations are:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX
Bring your goals and be enabled to reach them. - Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday - Friday, 8 AM - 5 PM local time zone
- Benefits: Check out our benefits offerings here: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities
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Brand:
Neighborly - USA Shared Services
