Sr. Director of Marketing - Future VP Marketing or CMO
COMPENSATION: Dependent on character and experience
Aspirational position designed for an energetic early- to mid-career marketer excited to progress from the Director level to the VP level, and eventually to senior executive. Learn the Altius way as we work together to steadily build a world-class marketing department.
THIS IS NOT THE RIGHT FIT IF YOU...
- feel uncomfortable being held accountable for revenue generation.
- typically hire a team under you to whom you delegate most of the work.
- prefer not to have your ideas or decisions challenged.
THIS COULD BE THE IDEAL FIT IF YOU...
- gladly accept the challenge to create marketing initiatives that directly drive revenue.
- are comfortable mastering most marketing functions yourself at first, gradually adding team members as you produce sufficient revenue.
- welcome critique and value the input of senior team members.
Our new Sr. Director of Marketing will work closely with Altius executives to learn and master existing Altius marketing methods, channels and tasks. Simultaneously, the successful candidate will partner with the CEO to identify, implement, perfect, and document best practices for new channels and programs.
The Sr. Director of Marketing has proven experience in the following:
- Design, development, and execution of high-performing campaigns across multiple channels.
- Sales & marketing funnel design, execution, and iteration.
- Campaign analysis, tracking and data presentation.
- Brand development and execution.
- Effective storytelling skills and the ability to produce persuasive copy.
KEY RESPONSIBILITIES
- Continue, improve upon, and complete an ongoing company-wide re-branding project. This project has been highly successful in some areas, but significant work is left to do.
- Work closely with senior executives, on-staff developers, software vendor, and graphic artist to design, perfect, and launch a new Altius website (AltiusMentoring.com) and improved user interface.
- Ensure the Altius brand is congruent across all aspects of sales, media, and fulfillment.
- Build, lead, and mentor a growing Altius Marketing Department along with the increased revenue to support this expansion.
- Own and be accountable for the full customer journey through all customer touchpoints, including the building and maintenance of multiple marketing & sales funnels.
- Regularly review, adjust, and improve Altius' Global Marketing Strategy to significantly increase sales, revenue, and market share.
- Remain at the forefront of new marketing technologies and strategies to innovate, improve, and drive revenue growth.
- Manage all marketing employees, vendors, contractors, and the annual marketing budget.
- Plan, execute, and launch existing monthly and annual marketing initiatives in a timely manner. Present pre-launch plans and visuals to the executive team for approval & feedback.
- Track competitor advertising and marketing to ensure Altius is ideally positioned.
- Lead the design and execution of campaigns, collaterals, and product positioning for new product launches.
- Focus daily on tracking and improving marketing-related data and KPIs, including ROAS, CPC, CPA, LTV, etc.
MINIMUM REQUIREMENTS
- 6+ years of progressively responsible sales or marketing experience, preferably in a start-up or high-growth environment.
- 2+ years of marketing-specific supervisory or management experience at a director level or equivalent.
- Documentable experience with paid digital marketing and all or most of the commonly used tools and software. At a minimum, this should include Adwords, FB/IG, and SEO.
- Bachelor's degree is not required. Additional on-the-job experience can be considered in lieu of a degree.
- Documented portfolio of previous marketing deliverables (campaigns, collaterals, initiatives, etc.) for which you were largely or primarily responsible.
- Must be a genuine entrepreneur insistent on results, capable of wearing multiple hats, and at home in a rapidly changing, semi-chaotic environment.
- Superb analytical and project management skills.
SOFT SKILLS
- Able to put ego aside and do whatever it takes to get the job done.
- Comfortable giving and receiving open and honest feedback with the goal of improving the work of your team and the company as a whole.
- At peace with the expectation that raises, promotions, bonuses, etc., will be rewarded based on measurable revenue contributions (not CTRs, visitors, impressions, etc.).
BENEFITS PACKAGE
- Competitive base salary
- Annual bonus tied directly to profitability.
- Unlimited vacation and PTO, plus flexible work schedules.
- One full week off for both Thanksgiving & Christmas (Altius office is closed or run by a skeleton part-time crew to ensure you spend this important time with friends & family)
- Premium Medical & Dental Group Health Insurance
- 401k with guaranteed 3% annual contribution (This is not a match. We will fund your 401k even if you do not).
- Tuition Reimbursement for approved employee development classes, conferences, etc.
- Do work that matters. Change lives every. single. day.
- Be an integral part of a team driven to accomplish massive goals, such as revolutionizing the U.S. educational model.
- Work with people who are fiercely loyal to you-giving you every possible opportunity to succeed, including opportunities to fail, learn, and try again. We will never stop fighting for your success unless you do.
- New, modern work environment with flexible workspaces, soda fountain, and fully-stocked break room.
- Decidedly non-corporate, candid, open, family-like executive team and culture. Although we have grown to have an international presence, Altius is still a true family business.
