NRG Energy

Sr. Director, Integrated Value Proposition

NRG Energy$207K — $342K *
US-AnywhereRemote in New York, US
Energy & Utilities
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Portfolio experience across multiple brands or business units.
  • Capability to drive from strategy through to execution, including positioning briefs.
  • Strong understanding of commercial metrics like ROAS and CAC:LTV.
  • Ability to influence in matrixed environments without direct authority.
  • Background in energy, utilities, smart home, or related fields is advantageous but not essential.
  • Familiarity and active engagement with AI tools in workflow.

Responsibilities

  • Define and evolve the integrated value proposition for NRG, Reliant, and Vivint.
  • Lead cross-functional marketing programs and drive alignment among various teams.
  • Translate the IVP into actionable go-to-market strategies and playbooks.
  • Establish a feedback system connecting customer research and performance metrics for ongoing refinement.

Benefits

  • Medical, vision, and dental insurance.
  • 401(k) retirement plan with optional flexible spending accounts.
  • Annual bonuses and performance incentives.
  • Potential for program-specific awards.
Full Job Description
The role

NRG is building a unified value proposition that spans energy, smart home, and digital services - connecting what customers experience across Reliant, Vivint, and the NRG brand. The Sr. Director Marketing of IVP owns the framework that makes this coherent: the messaging architecture, the cross-brand proof points, and the go-to-market alignment that turns a portfolio into a platform. This is not a supporting role. You'll be the connective tissue between brand, product, and commercial - operating at the intersection of strategy and execution, with full accountability to the SVP.

What you'll own
  • IVP framework & messaging architecture - Define, maintain, and evolve the integrated value proposition across NRG, Reliant, and Vivint - ensuring brand-level messaging ladders to a cohesive portfolio narrative.
  • Cross-functional marketing program leadership - Drive alignment across marketing, product, digital, and commercial teams. Manage stakeholders at the VP and SVP level without direct authority over their functions.
  • GTM strategy & activation - Translate IVP into channel-ready playbooks - from paid media and CTV to owned channels and salesforce enablement - with clear KPIs tied to CAC, LTV, and ROAS.
  • Insight & performance loop - Build a feedback system that connects customer research, competitive signals, and performance data into ongoing IVP refinement. No set-it-and-forget-it frameworks.


What we're looking for
  • Portfolio experience - Has worked across multiple brands or business units - understands how to create coherence without homogenization.
  • Strategic + executional - Can write a positioning brief and drive it through to in-market execution. Doesn't hand off at the deck stage.
  • Commercial fluency - Comfortable with ROAS, CAC:LTV, and TOU economics. Speaks credibly in business reviews, not just brand reviews.
  • Matrixed influence - Knows how to move work through organizations without direct authority. Low ego, high effectiveness.
  • Energy or home services - Background in energy, utilities, smart home, or adjacent industries is a strong plus - not required, but you'll ramp faster.
  • AI-literate - Actively uses AI tools in your workflow - for research, synthesis, or content velocity. We build with it here.


What success looks like in year one
  • Q1 - IVP marketing framework documented, socialized, and signed off by brand, product, and
  • commercial leadership across all three brands.
  • Q2 - GTM playbooks live in at least two channels, with baseline KPI measurement in place.
  • Q3 - First iteration of IVP refreshed based on performance data and customer research -
  • demonstrating the insight loop is operational.
  • Q4 - Demonstrable lift in brand consideration or customer acquisition efficiency tied to
  • IVP-aligned messaging.


The base salary range for this position is: $207,680 - $342,720* *The base salary range above represents the low and high end of the salary range for this position. Actual salaries will vary based on several factors including but not limited to location, experience, and performance. The range listed is just one component of the total compensation package for employees. Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. In addition the position may be eligible to participate in the benefits program which include, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts.

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

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Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ

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