Foot Locker

Sr. Director, Customer Engagement & Loyalty

Foot Locker$200K — $220K *
Retail & Consumer Goods
8 - 10 years of experience
Full Job Description
NY Based Role (Hybrid, not Remote)

We are seeking a dynamic and strategic professional to join Foot Locker the Senior Director of Customer Engagement & Loyalty. This role is responsible for building and growing our FLX Loyalty Program, overseeing our CRM and Lifecycle channels, and managing our owned channels (email, SMS, Push) across both first-party/native channels and third-party platforms. The role will focus on acquiring new members increasing spend/member, enhancing customer engagement, and building a strong brand presence and customer connection through CRM, lifecyle and owned channel strategies.

The right candidate has led a large scale loyalty and CRM programs in the retail space and has developed integrated marketing strategies that foster customer loyalty and creates channel/program plans that support business growth. They will work cross-functionally to create compelling campaigns, optimize channel performance, and ensure a seamless customer experience that aligns with each banner's values. They have managed and led cross-functional teams, with a growth mindset and ambition to scale programs. They have strong interpersonal and account management skills, analytical capabilities and strategic acumen.

Responsibilities

  • Build on and expand the value prop of FLX to become a best-in-class Loyalty program - that drives frequency and brand love.
  • Scale the program with key acquisition levers and strategies while building strong incentives for guest retention and connection to the banners and our brand platforms.
  • Integrate existing offer and CRM touchpoints to create a Lifecycle based approach that drives up spend/customer and rev/interaction.
  • Lead the holistic customer communication strategy to drive growth and sales.
  • Oversee CRM and Lifecycle marketing programs, inclusive of our owned media calendar, email and push marketing programs and strategies.
  • Partner with data, digital, and brand teams to design lifecycle messaging, campaign triggers, and loyalty offers.
  • Align lifecycle strategies with loyalty benefits, brand campaigns, and digital initiatives.
  • Oversee testing, personalization, and optimization initiatives to improve engagement, retention, and conversion.
  • Build a channel segmentation strategy that drives both acquisition and retention
  • Drive our channel marketing strategy that grows channel size in both subscribers and revenue contribution.
  • Drive cross-functional readiness for loyalty program launches, campaigns, and peak periods.
  • Influence senior leadership on loyalty and CRM strategies to embed retention into enterprise priorities.


Qualifications

  • 8-12 years in loyalty, CRM, or lifecycle marketing roles, with at least 3+ years leading teams.
  • Proven track record of building or scaling loyalty and CRM programs that drive measurable business outcomes.
  • Strong lifecycle marketing expertise across email, SMS, push, and in-app.
  • Analytical mindset with the ability to connect data to business impact.
  • Excellent cross-functional leadership and communication skills, with proven ability to influence senior stakeholders.
  • Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
  • Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
  • Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
  • Digital marketing, channel marketing, or retail marketing with a focus on digital channels


At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $200,000-$220,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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