Cohesity

Sr. Director Americas Field Marketing

Cohesity$257K — $286K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 12+ years of B2B marketing experience, focusing on senior field or regional roles in enterprise software, cybersecurity, or cloud infrastructure.
  • Proven track record of driving measurable pipeline and revenue growth in partnership with enterprise sales teams.
  • Strong grasp of account-based marketing (ABM), demand generation, and campaign frameworks.
  • Proficiency with Salesforce, Marketo (or similar), and data analytics tools.
  • Outstanding leadership, communication, and stakeholder management skills.

Responsibilities

  • Develop and lead comprehensive field marketing strategies linked to regional sales goals and global GTM strategy.
  • Collaborate with regional sales leadership to define key priorities and drive execution across accounts and industry verticals.
  • Manage regional marketing budgets, optimizing resource allocation for maximum return on investment.
  • Execute integrated marketing campaigns, including events, digital initiatives, and account-based marketing to boost demand and pipeline.
  • Analyze funnel metrics to optimize strategies and demonstrate marketing's revenue contribution.
  • Serve as the main liaison between marketing and sales to ensure alignment on pipeline objectives.
  • Lead the execution of brand-focused field events and customer engagements to enhance brand experience.

Benefits

  • Comprehensive health and wellness benefits.
  • Paid vacation and holidays, including refresh days.
  • 401(k) retirement plan with company match.
  • Life and disability insurance coverage.
  • Opportunity for bonus compensation, commission (if in a sales role), and equity grants.
Full Job Description
Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location.

The Sr. Director of Americas Field Marketing at Cohesity plays a critical role in driving regional demand generation and pipeline acceleration strategies that support revenue growth and customer engagement.
This leader will partner closely with Sales, Partner, and Product Marketing teams to design and execute impactful, data-driven programs that showcase Cohesity's leadership in AI-powered data security, management, and resilience.

The ideal candidate combines strategic vision, operational excellence, and deep collaboration skills to deliver measurable impact across the field marketing ecosystem.

HOW YOU'LL SPEND YOUR TIME HERE:

Regional Strategy & Planning
  • Develop and lead comprehensive field marketing plans aligned to regional sales goals and Cohesity's global go-to-market (GTM) strategy.
  • Partner with regional sales leadership to define priorities, identify opportunities, and drive cohesive execution across accounts and verticals.
  • Manage regional marketing budgets and allocate resources effectively to maximize ROI.


Pipeline Generation & Acceleration
  • Build and execute integrated, multi-touch campaigns - including events, digital, account-based marketing (ABM), and partner programs - that generate awareness, demand, and pipeline growth.
  • Analyze funnel metrics to identify optimization opportunities and deliver insights on marketing's contribution to revenue.
  • Implement data-backed nurture and acceleration programs to advance opportunities through the sales cycle.


Sales Enablement & Alignment
  • Serve as the key liaison between marketing and sales, ensuring field programs directly support territory and pipeline objectives.
  • Develop localized assets, competitive positioning tools, and industry-specific content to equip sellers for success.
  • Contribute to QBRs and regional planning sessions with actionable marketing insights.


Event Leadership & Brand Experience
  • Lead execution of Cohesity-branded field events, customer roundtables, tradeshows, and executive engagements.
  • Ensure consistent brand messaging and experience across all customer touchpoints in collaboration with global marketing teams.
  • Amplify customer advocacy stories that demonstrate the business impact of Cohesity's data security and management solutions.


Partner & Ecosystem Marketing
  • Collaborate with alliance and channel partners - including Cisco, AWS, Microsoft, and ServiceNow - to co-create and execute regional marketing initiatives.
  • Develop joint GTM programs that expand Cohesity's reach and highlight the strength of its partner ecosystem.


WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 12+ years of B2B marketing experience, with at least 5 years in senior field or regional marketing leadership within enterprise software, cybersecurity, or cloud infrastructure.
  • Proven success driving measurable pipeline and revenue impact in collaboration with enterprise sales teams.
  • Strong understanding of ABM, demand generation, and integrated campaign frameworks.
  • Expertise with Salesforce, Marketo (or equivalent), and data analytics tools.
  • Excellent leadership, communication, and stakeholder management skills.


#LI-SC1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate's skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$257,400.00-$286,000.00

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

About Cohesity

Cohesity is a data management company that provides a web-scale platform for consolidating secondary storage silos onto a single, easy-to-manage solution. The company's products include Cohesity DataProtect, Cohesity DataPlatform, Cohesity Helios, and Cohesity SmartFiles. Cohesity was founded in 2013 and is headquartered in San Jose, California.
Learn more about Cohesity
Size
1,600 employees
Industry
Founded
2013

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