PPL Corporation

Sr Digitial Communications Specialist

PPL Corporation$88K — $105K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or related discipline.
  • 7+ years of relevant experience in customer/internal communications, marketing, brand management, or related areas.
  • Preferred industry experience to understand specific market trends and audience expectations.
  • Strong analytical skills to assess digital content performance and audience engagement.
  • Experience in guiding teams to ensure messaging consistency and compliance with various standards.

Responsibilities

  • Lead integrated digital communication initiatives across email, social media, webs, blogs, and ads.
  • Audit and optimize digital content for enhanced relevance and audience engagement.
  • Drive communication projects aligned with organizational goals and audience needs.
  • Oversee end-to-end content delivery ensuring timely and optimized distribution.
  • Act as a strategic advisor, tailoring communication approaches for internal stakeholders.
  • Collaborate with cross-functional teams to support integrated digital engagement strategies.
  • Analyze and present campaign performance data, offering strategic recommendations for improvement.
  • Ensure compliance with company policies and regulations in all digital communications.

Benefits

  • Professional development opportunities to enhance skills and advance careers.
  • Collaborative work environment with cross-functional teams.
  • Access to cutting-edge digital communication tools and technologies.
  • Comprehensive guidance in developing strategic communication approaches.
  • Potential for participation in high-impact projects and campaigns.
Full Job Description
Overview

Responsible for working as a senior-level professional to plan, execute, and optimize digital communication strategies across corporate channels, including web, email, and social platforms. This role defines corporate center content strategy, oversees campaign delivery, and ensures alignment with brand standards and user experience objectives. The Sr. Digital Communications Specialist collaborates with content teams to deliver consistent and engaging digital experiences, guides communication professionals, drives channel performance, and improves digital communication practices through analytics and continuous optimization.

Responsibilities

  • Lead efforts to drive integrated digital communication across multiple channels, including email campaigns, social media, websites, blogs, digital advertising, and paid search.
  • Regularly review, audit, and optimize digital content and communication assets to improve relevance, usability, discoverability, and audience engagement.
  • Drive digital communication initiatives that align with organizational priorities, audience engagement goals, and enterprise communication objectives.
  • Oversee end-to-end digital content delivery by ensuring accurate, timely, and optimized publishing and distribution across digital platforms and communication systems.
  • Serve as a strategic digital communications advisor to internal stakeholders and business leaders by developing targeted communication approaches aligned with organizational goals and audience needs.
  • Partner cross-functionally with marketing, communications, creative, editorial, web development, and operational teams to support integrated communication initiatives and digital engagement strategies.
  • Develop and present campaign performance reports, actionable insights, and strategic recommendations to leadership and stakeholders.
  • Leverage analytics and customer engagement insights to continuously improve digital communication strategies, channel performance, and audience targeting approaches.
  • Ensure adherence to governance frameworks by validating compliance with policies, regulatory requirements, and organizational communication standards.
  • Guide teams in ensuring content quality, messaging consistency, and compliance of digital communication outputs with legal, regulatory, accessibility, privacy, and organizational requirements.
  • May be required to participate in on-call rotations and provide support outside normal business hours for crisis response and/or operational events.

Qualifications

Education:

Bachelor's degree in Communications, Marketing, Public/Media Relations, Journalism, Business, Fine Arts, or another related discipline is required.

Years of Experience:
7+ years of relevant experience in areas such as customer communications, internal communications, marketing, brand management, advertising, media/public relations, or a related field is required. Industry experience is preferred.

About PPL Corporation

As one of the largest investor-owned companies in the U.S. utility sector, PPL Corporation delivers on its promises to customers, investors, employees and the communities they serve. Their utilities – Western Power Distribution, Louisville Gas and Electric and Kentucky Utilities, and PPL Electric Utilities – provide an outstanding service experience for their customers, consistently ranking among the best in the U.S. and the U.K. Their stable earnings, secure dividend, solid management and high-quality assets represent an excellent low-risk opportunity for those looking to invest in the utility sector. For employees, the PPL family of companies offers the potential to grow in a wide range of exciting career opportunities. They are committed to providing essential energy services in extraordinary ways and they deliver. And they are a positive force in the cities and towns where they do business, providing support for programs that create jobs, donating millions to charitable organizations that improve the quality of life, and encouraging the generosity of employees who volunteer freely to help others.

PPL Corporation Careers

Join the dynamic team at PPL Corporation, a leader in the energy sector, where innovation, leadership, and professional growth are at the forefront of our operations. As one of the most respected companies in the industry, PPL Corporation offers a range of job opportunities designed to empower your career journey and foster a culture of excellence and diversity.

Work You’ll Do

At PPL Corporation, you’ll engage in meaningful work that directly impacts our customers and communities. Our team is committed to sustainable energy solutions and operational excellence, providing a platform for professionals to lead and innovate within the energy sector. Whether you’re interested in engineering, customer service, or corporate roles, PPL Corporation provides a landscape for professional and personal growth.

Explore Career Paths

We offer a variety of career paths, including full-time positions and internships for emerging talent. Our internship programs are a great way to gain hands-on experience and develop essential skills in a supportive environment. Interns at PPL Corporation work on real projects, receive mentorship from experienced leaders, and learn about the energy industry from the inside out.

Professional Development

PPL Corporation is dedicated to the continuous professional development of our team. With access to comprehensive training programs and leadership workshops, employees can expand their skills, engage in diversity training, and advance their careers. Our leadership is committed to nurturing high-potential professionals to innovate and lead in their respective fields.

Benefits and Culture

Choosing a career at PPL Corporation means more than just a job. Our employees enjoy competitive benefits, including health, retirement plans, and flexible working conditions, designed to support a healthy work-life balance. The culture at PPL Corporation is built on collaboration, respect, and inclusivity, ensuring a welcoming environment for all employees.

Join Our Team

If you’re looking to make a difference with your career, consider joining PPL Corporation. Explore our job opportunities and find a position that matches your skills and ambitions. We are continuously hiring talented individuals who are passionate about making an impact and ready to contribute to our success.

Stay Connected

Stay ahead in your career by leveraging our networking opportunities and staying connected with the latest company news. PPL Corporation values continuous learning and offers various resources to keep you informed and engaged in your professional development.

Apply Now

Ready to advance your career at PPL Corporation? Check out our current job openings, prepare your resume, and apply through our careers portal. We look forward to reviewing your application and possibly welcoming you to our team where your career growth can flourish.

PPL Corporation – Powering Your Future with Opportunities for Growth and Innovation.

Join us and be part of a team that values leadership, diversity, and professional excellence.
Learn more about PPL Corporation
Size
5,607 employees
Market Cap
$21.5 billion
Industry
Net Income
$1.4 billion
Founded
1920
5 Year Trend
-5.1%
Revenue
$7.6 billion
NASDAQ

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