Overall PurposeThe Digital Property Specialist owns the execution, quality, and performance of all digital properties. This role is responsible for publishing content, maintaining site integrity, and driving continuous optimization through SEO, analytics, and user experience improvements. The specialist is accountable for how well the digital experience performs.
Essential Functions- Content Execution & Publishing: Build, update, and publish content across all digital properties. Ensure accuracy, consistency, and adherence to brand and UX standards. Manage CMS platforms and ensure proper content structure.
- Quality Assurance & Site Health: Perform QA on all updates prior to release or publishing. Monitor sites for issues, bugs, and inconsistencies. Maintain overall site health, including links, performance, and usability.
- SEO & Performance Optimization: Implement on-page SEO best practices (metadata, structure, content improvements). Identify and execute opportunities to improve search visibility and traffic. Optimize high-impact pages for engagement.
- Analytics & Insights: Monitor performance metrics across digital properties. Identify trends, issues and opportunities for improvement. Provide actionable insights to inform prioritization and optimizing efforts on all digital properties.
- Continuous Improvement: Proactively recommend enhancements to improve user experience and performance. Partner with the Manager to bring optimization ideas into the backlog. Ensure consistency and scalability across all properties.
- Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data
Minimum Qualifications- Education and/or experience typically obtained through completion of a bachelor's degree in marketing, business, communications and/or previous relevant experience
- Deep experience with managing content through content management systems
- Typically a minimum of five or more years of related experience working with marketing teams on web marketing
- Demonstrated understanding of digital/web marketing considerations such as campaign flows, campaign/web analytics, and SEO content
- Proactive team member who easily collaborates with various teams
- Understanding of basic content strategy to drive marketing goals (leads, conversions, etc.)
- Ability to visually apply content to maximize user experience and customer path
- Experience with digital assets videos, images, file types, page layouts, navigation and taxonomy structures
- Familiarity with video hosting and Digital Asset Management tools (DAM)
- Confident communicator
- Background and drug screen
Preferred Qualifications- Webflow, Drupal, Eloqua and/or Salesforce Experience Cloud experience a plus
- Basic understanding of Google Analytics
- Experience with Google Tag Manager
- Working knowledge of content impacts to SEO
- Demonstrated focus on the user
- HTML or CSS a plus
- Agile/Scrum experience a plus
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.
Physical Requirements Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.
Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.
The base pay scale for this position in:
Phoenix, AZ/ Chicago, IL / Washington, DC in USD per year is: $84,000 - $105,000.
New York, NY/ San Francisco, CA in USD per year is: $101,000 - $126,000.
Additionally, candidates are eligible for a discretionary incentive plan and benefits.
This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.
#Dice
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Some of the Ways We Prioritize Your Health and Happiness
- Healthcare Coverage - Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
- 401(k) Retirement Plan - Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
- Paid Time Off - Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
- 12 weeks of Paid Parental Leave
- Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!
