Sr. Digital Product ManagerDesired Traits: Dynamic, Accountable, Returns-Driven, Commercial, Integrity
What is a Sr. Digital Product Manager? The Sr. Digital Product Manager owns the full lifecycle of digital products across SEF Energy and its subsidiaries - from concept and specification through design, launch, and iteration. This role is the connective tissue between business strategy, engineering, and end users, ensuring every digital product ships on time, solves a real problem, and reflects the SEF brand. This is not a coordination role - it requires hands-on product ownership, UX design leadership, and the creative range to take a product from whiteboard to customer-ready in a fast-moving industrial environment.
In this role, you will:- Own product specification, UX design, and launch coordination for digital products across Downing, OSO Perforating, and SEF Energy - including the Freedom Series (GoFS) launch, product catalogs, field operator training programs, and ecommerce
- Lead the GoFS Launch product effort: develop sales-enablement assets, customer-facing materials, demo content, and the post-launch iteration roadmap in partnership with Business Development and Sales
- Deliver the Downing Product Catalog application: define requirements, design the user experience, and oversee build for a customer-facing catalog that enables operator self-service comparable to industry-leading platforms
- Drive Freedom Series UI/UX Implementation Support: serve as designer-in-the-loop during the Engineering build phase, triaging change requests, refining UI components, and maintaining the Downing Software UI Style Guide as a living standard
- Produce the Freedom Series Independent Training program: build a multi-module, scenario-driven video training curriculum for field operators, from script and storyboard through final delivery
- Own the OSO Product Catalog application: replace the existing non-functional mobile catalog with a modern customer-facing solution that positions the Colt 45 product line effectively in the market
- Conduct Freedom Series Simulator UI/UX Discovery: lead user research, develop user-tested mockups, and produce a product document ready for engineering handoff
- Build and operate agentic graphic tooling: serve as designer-in-the-loop on AI-powered design workflows, ensuring brand consistency at scale across all digital product outputs
- Collaborate cross-functionally with VP of Business Development, VP of Operations, VP of Engineering, and the AI/IT team to define requirements, validate designs, and manage delivery timelines
- Author clear product specifications, acceptance criteria, and user stories that enable engineering and build partners to execute without ambiguity
- Produce high-quality creative assets including product documentation, training video content, presentation materials, and design systems
- Occasional travel to company offices may be required, estimated less than 10% of time (must possess a valid driver's license and meet the company driver requirement to operate a company vehicle while traveling)
- Perform other duties as assigned
Required and Preferred Experience:- 8+ years of progressive experience in digital product management, creative direction, UX design, or a combination of these disciplines
- Demonstrated ability to own a product end-to-end - from stakeholder requirements and design through acceptance criteria, launch, and post-launch iteration
- Experience designing and delivering customer-facing digital products: catalogs, portals, web and mobile applications
Work Environment and Physical Requirements:- Office environment of an oil & gas manufacturing and servicing company
- Occasionally required to stand, sit, use hands to manipulate with fingers, handle or feel, walk, reach with hands and arms
- Lift, push, pull up to 50 lbs. (SEF Energy employees shall not manually lift an item weighing more than 50 lbs.; utilize mechanical assistance devices or a team lift)
- Quiet conditions
Education:- Bachelor's degree in Design, Digital Media, Product Management, Marketing, or a related field
- Master's degree or equivalent advanced education in a relevant discipline is a plus
- Experience may be substituted for the bachelor's degree: 10+ years of progressive creative and product leadership with demonstrated, portfolio-supported results
This is a high-level overview of the main job responsibilities; however, it is not meant to be an exhaustive list of duties. At times you may be asked to perform other tasks by your supervisor that are not listed on this job description. 
