The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential in the Fish/Marine Categories. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals.
This is an onsite role, based at our office in Springfield, Missouri.
ESSENTIAL FUNCTIONS:
- Lead the development and execution of category merchandising strategies that drive sales growth, customer engagement, conversion, and overall business performance across digital channels.
- Partner with buying, planning, marketing, and analytics teams to align product assortments, inventory strategies, promotional activities, and customer-facing experiences with business objectives.
- Own category performance by monitoring key eCommerce metrics, including traffic, conversion, revenue, average order value, and customer engagement. Analyze customer behavior and performance trends to identify opportunities and develop data-driven action plans.
- Oversee the visual merchandising and presentation of assigned categories, ensuring an engaging, intuitive, and customer-centric shopping experience across browse, category, and product detail pages.
- Establish and maintain merchandising and product content standards that ensure accurate, compelling, and SEO-optimized product information, imagery, videos, and supporting assets that enhance the customer experience.
- Partner with merchants, vendors, and content teams to drive improvements in product data quality, content completeness, launch readiness, and governance processes that support scalable digital growth.
- Collaborate with Product, Search, Analytics, and Technology teams to improve product discoverability through search optimization, taxonomy management, navigation enhancements, faceted filtering, and product recommendation strategies.
- Work cross-functionally to align promotional campaigns, marketing initiatives, and digital content with the overall brand strategy, ensuring a consistent customer experience and brand voice across all touchpoints.
- Leverage analytics, customer insights, and testing methodologies to identify optimization opportunities and support continuous improvements to customer engagement, conversion, and digital experience performance.
- Stay informed on industry trends, competitor activities, emerging technologies, and evolving customer expectations to identify opportunities that maintain and strengthen the company's competitive position.
- Train, mentor and develop new Outfitters, fostering a culture of continuous learning and improvement.
- This role will have oversight to Canadian eCommerce operations
EXPERIENCE/QUALIFICATIONS:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Minimum of 5-8 years of experience in digital merchandising, with a proven track record of success in an e-commerce environment.
- Experience owning a category or business
- Demonstrated ability to influence cross-functional teams
- Experience mentoring or leading others
KNOWLEDGE, SKILLS AND ABILITY:
- Strong leadership skills with experience managing a team.
- Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices.
- Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
- Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
- Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
- Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.
TRAVEL REQUIREMENTS:
PHYSICAL REQUIREMENTS:
Regularly sits and works with computers
Occasionally stands and walks
Seldom / Never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
