Bachelor's degree in Marketing, Business, or a related field
5+ years of progressive digital marketing experience
Experience managing or mentoring junior team members preferred
Hands-on experience with CRM and marketing automation platforms
Strong understanding of A/B testing and conversion rate optimization
Proficiency across paid search, paid social, email, SMS, and digital reporting
Google Ads, Meta, or HubSpot certifications
Responsibilities
Execute and optimize digital marketing campaigns across paid and owned channels
Own day-to-day management of digital agency partners and budget oversight
Develop and maintain a digital marketing roadmap aligned with business goals
Manage and develop the Digital Marketing Coordinator
Collaborate with Creative, IT, Operations, and external partners for campaign accuracy
Monitor performance using GA4 and CRM platforms for optimizations
Lead testing initiatives across creative and audience targeting
Benefits
Career advancement opportunities with a focus on professional growth
On-site and continual training and development
Paid Time Off starting from day one
Comprehensive benefits package including medical, dental, vision, and pet insurance
401K contribution options for future planning
Access to a newly renovated gym and locker rooms
Full Job Description
Description
As A Senior Digital Marketing Manager You Will:
Execute and optimize digital marketing campaigns across paid and owned channels in support of company growth objectives
Own the day-to-day management and performance oversight of digital agency partners, including budget pacing, execution quality, and optimization recommendations
Provide budget oversight for digital agency spend, ensuring investments align with priorities, timelines, and performance expectations
Develop and maintain a digital marketing roadmap with quarterly and annual planning aligned to broader marketing and business goals
Manage and develop the Digital Marketing Coordinator, setting priorities, reviewing work, and supporting professional growth
Collaborate cross-functionally with Creative, IT, Operations, and external partners to ensure campaigns are launched accurately and on schedule
Monitor performance using tools such as GA4, CRM platforms, and internal dashboards; translate insights into actionable optimizations
Lead ongoing testing initiatives across creative, messaging, audiences, and funnel touchpoints to improve efficiency and results
Support planning, execution, and reporting of Email and SMS campaigns tied to acquisition and lifecycle marketing
Stay current on platform updates, industry trends, and competitive activity to inform recommendations and improvements
What We Are Looking For In You:
Bachelor's degree in Marketing, Business, or a related field
5+ years of progressive digital marketing experience
Experience managing or mentoring junior team members preferred
Hands-on experience with CRM and marketing automation platforms
Strong understanding of A/B testing, conversion rate optimization, and funnel performance measurement
Proficiency across paid search, paid social, email, SMS, and digital reporting
Google Ads, Meta, or HubSpot certifications
Benefitting You:
Career advancement opportunities - A job that grows with you, we promote our great team members
On-site & continual training and development
Paid Time Off beginning from the day you start
Comprehensive benefits package including medical, dental and vision, and pet insurance
Plan for your future with 401K contribution options
