OverviewThe Senior Creative Marketing Manager is responsible for leading and executing PharMerica's creative vision across branded experiences, campaigns, communications, and marketing initiatives. Reporting to the Director of Marketing Strategy & Creative Experiences, this role serves as a strategic creative partner to marketing, sales, clinical, and executive leadership teams, ensuring all creative work reinforces PharMerica's brand, business objectives, and market position. The
The Senior Creative Marketing Manager leads creative services by providing art direction, brand strategy, and design solutions that create effective, engaging, and dynamic brand experiences while overseeing brand stewardship, creative execution, and the development of scalable creative systems that drive efficiency, consistency, and innovation across all marketing touchpoints.
This position has no direct reports but serves as the primary creative lead and influencer across cross-functional teams, agency partners, freelancers, and vendors. Responsibilities are aligned with PharMerica's broader marketing strategy and creative experience objectives.
Responsibilities- Serves as a strategic creative advisor, aligning brand, marketing, and business goals to deliver cohesive and impactful brand experiences across all channels
- Leads the design, evolution, and implementation of visual identity systems that strengthen brand recognition, differentiation, and market perception
- Oversees and manages brand integrity, including visual identity, messaging standards, and creative excellence across enterprise-wide communications and marketing initiatives
- Coordinates and facilitates brand education, onboarding, and training programs to promote adoption and understanding of brand standards throughout the organization
- Provides art direction and creative leadership for marketing campaigns, digital experiences, content initiatives, and enterprise communications
- Partners closely with marketing partners to develop compelling creative concepts that support campaign goals, audience engagement, demand generation objectives
- Directs the creative strategy and execution of integrated marketing campaigns across digital, print, experiential, and event channels
- Translates complex healthcare, pharmacy, and clinical solutions into clear, compelling visual stories that resonate with customers, referral sources, and key stakeholders
- Supports website redesigns, digital advertising initiatives, and integrated marketing experiences that drive engagement and business growth
- Directs photo and video shoots, providing creative oversight to ensure alignment with campaign objectives and brand standards
- Leads creative development for trade shows, conferences, sponsorships, customer experiences, and experiential marketing activations
- Identifies opportunities to expand creative capabilities through technology, automation, and process improvements
- Leads the evaluation and adoption of emerging creative tools and platforms, including AI-powered content creation, design automation, and workflow optimization solutions
- Supports the democratization of design through user-friendly templates, self-service tools, and enterprise platforms that empower teams while preserving governance and brand standards
- Champions the responsible use of AI and creative technologies to increase speed-to-market while maintaining quality, compliance, and brand integrity
- Collaborates with agency partners, freelancers, printers, production vendors, photographers, and videographers to deliver high-quality creative solutions on time and within budget
- Serves as a key contributor to post-acquisition brand integration efforts, ensuring consistent brand experiences across evolving business portfolios
Qualifications- Bachelor's degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field
- 7-10+ years of progressive experience in creative services, brand management, marketing design, or creative leadership
- Proven experience developing and managing corporate brands, visual identity systems, and integrated marketing campaigns
- Strong portfolio demonstrating expertise in brand strategy, art direction, digital design, campaign development, and experiential marketing
- Experience supporting complex, multi-brand organizations and diverse business audiences
- Demonstrated success building scalable creative systems, processes, and governance models
- Experience leveraging creative technologies, including Canva Enterprise, Adobe Creative Cloud, and AI-driven creative tools
- Excellent presentation, communication, and stakeholder management skills
- Healthcare, pharmacy, senior care, or B2B marketing experience preferred
About our Line of BusinessPharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.
