The Creative Marketing Manager for Amazon Now owns the end-to-end creative strategy that defines how Amazon Now visually communicates speed and convenience options to customers. This role establishes the strategic foundation for Amazon Now's creative approach, developing template frameworks, channel strategies, and campaign guidelines that serve all marketing-forward, digital asset tier needs across the business. As the creative strategist for this high-growth business line, you will partner with cross-functional stakeholders to ensure creative excellence and brand consistency while maintaining the agility to respond to evolving business needs.
Key job responsibilities
As the Creative Marketing Manager for Amazon Now, you'll define and own the end-to-end creative strategy that brings speed and convenience to life across defined, digital touchpoints. You'll develop a multi-tiered creative framework serving everything from high-value tentpole events to hyper-local campaigns and programmatic content, while establishing template specifications, ASIN placement guidelines, and campaign messaging that resonates with target audiences. Partnering across the Amazon Now ecosystem, you'll collaborate with both business and brand stakeholders, ADX Creative teammates, and agency partners to translate strategic vision into production-ready assets that drive measurable business impact. You'll lead quarterly creative strategy refreshes, own the template approval process, and mentor in-house designers and external partners to deliver bar-raising creative that balances visual excellence with business performance. This role requires translating business objectives into compelling creative briefs while maintaining consistent brand voice and ensuring flawless execution across all campaigns.
About the team
We're Amazon's Delivery Experience (ADX) Creative team. We support and advocate for Amazon's global network of delivery partners, Operations professionals, fulfillment teams, and retail customers.
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Advertising, or Business
- 7+ years of experience in creative marketing, brand strategy, or advertising
- Proven track record of managing complex creative projects with multiple stakeholders
- 5+ years of experience developing creative strategies for digital marketing campaigns
- Experience working with creative teams, agencies, and cross-functional partners
- Demonstrated ability to balance strategic thinking with tactical execution
- Experience working with digital project management tools and software
- Experience using Figma to present ideas to team members and stand up creative mocks
PREFERRED QUALIFICATIONS
- Experience within e-commerce or Retail fields
- Experience influencing senior leaders/stakeholders
- Experience in Asana and Sharepoint
- Experience with programmatic advertising and performance marketing creative
- Experience managing creative approval processes with multiple stakeholder groups
- Strong analytical skills with ability to use data to inform creative decisions
- Knowledge of local market dynamics and hyper-local marketing strategies
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 155,400.00 - 210,300.00 USD annually
USA, TN, Nashville - 127,100.00 - 172,000.00 USD annually
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually
