Nationwide Insurance

Sr Coordinator, Digital Marketing (Social Media Community Manager)

Nationwide Insurance$62K — $115K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in social media or community management
  • Strong written communication and empathy skills
  • Familiarity with content publishing across social media platforms
  • Experience with social media management tools, preferably Sprinklr
  • Ability to handle complaints and sensitive issues judiciously
  • Capability to analyze social media insights and generate recommendations
  • Organizational skills with the ability to manage high volumes of activity

Responsibilities

  • Monitor and engage with Nationwide’s social media channels
  • Respond to customer inquiries and complaints in a brand-aligned manner
  • Partner with various departments on reputation management and corporate communications
  • Analyze social media performance and provide actionable insights
  • Maintain organized documentation of social media activity
  • Support marketing campaigns through cross-functional collaboration
  • Work outside standard hours when necessary to ensure coverage

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Paid time off starting with a minimum of 18 days per year
  • Nine paid holidays plus additional unique days off
  • 401(k) plan with company match
  • Company-paid pension plan
  • Business casual work environment
  • Opportunities for career advancement and professional development
Full Job Description
Nationwide is seeking a Sr Coordinator, Digital Marketing (Social MediaCommunity Manager) to help strengthen our relationships with customers, fans, followers and communities across social media. This role combines community management, social listening, brand and reputation management, content publishing, customer engagement and performance reporting.

The ideal candidate is a thoughtful communicator who can respond with empathy and sound judgment, identify emerging issues and trends, and translate social media activity into insights that help Nationwide improve the customer experience and protect its brand.

What You’ll Do

  • Monitor Nationwide’s social media channels, including LinkedIn, Facebook, X, Instagram and other content-sharing platforms.

  • Review incoming posts, comments and responses; categorize activity; respond to complaints and inquiries; and document activity in Nationwide’s social media monitoring tools.

  • Engage directly with fans, followers and customers in a timely, professional and brand-aligned manner.

  • Use sound judgment when responding to sensitive topics and protect Nationwide’s brand image across all social media interactions.

  • Partner with Public Relations, Marketing, Office of Customer Relations and Corporate Communications on sensitive issues, reputation management and corporate advertising campaigns.

  • Provide analysis, reporting and insights on Nationwide’s social media channels, including recommendations to improve engagement and the customer experience.

  • Work occasional evenings and weekends when business needs require coverage.

What We’re Looking For

  • Experience in social media, community management, customer service, marketing, communications or a related field.

  • Strong written communication skills and the ability to communicate clearly, professionally and empathetically with customers and the public.

  • Experience monitoring, managing or publishing content across multiple social media platforms, experience with Sprinklr a plus.

  • Comfort handling complaints, inquiries and sensitive issues with discretion and sound judgment.

  • Ability to categorize and document high volumes of incoming activity accurately and consistently.

  • Ability to identify trends, summarize insights and make practical recommendations to leaders and partners.

  • Ability to stay calm, organized and responsive in a fast-paced environment.

  • Availability to work occasional evenings and weekends, including during high-visibility events or periods of increased social activity.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.

Job Description Summary

With the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

As a Senior Coordinator, you'll support the execution of marketing campaigns and initiatives (i. e. web, internet, email, social media, mobile, etc.) including the creative and design to meet business goals. You'll support internal and external partners and tactical professionals to deliver marketing campaign plans on time and on budget.

Job Description

Key Responsibilities:
  • Works with internal and external partners and tactical professionals to execute marketing campaigns.

  • Responsible for maintaining project schedules, tactic plan updates, scheduling meetings and routine reviews.

  • Consults with legal and compliance as needed to ensure regulatory compliance for all client facing communications.

May perform other responsibilities as assigned

Reporting Relationships: Reports to Manager/Director/Senior Consultant level or higher.

Typical Skills and Experiences:

Education: Undergraduate degree in marketing, communication, advertising or related field preferred.

Experience: Typically, three or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management.

Knowledge, Abilities and Skills: Entry level knowledge in marketing, campaign advertising, brand management concepts and practices. Ability to think both creatively and tactically. Ability to effectively lead multiple projects simultaneously, perform under pressure and pay close attention to detail. Strong organizational and written/verbal communication skills. Ability to learn on the fly and work with cross-functional teams.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.


Job Conditions:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision,life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,click here.

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About Nationwide Insurance

Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. Nationwide has grown from a small mutual auto insurer owned by policyholders to one of the largest insurance and financial services companies in the world, with more than $158 billion in statutory assets.

Nationwide Insurance Careers

Join the Nationwide Insurance team today and be part of a company that values innovation, leadership, and diversity. As one of the leading insurance and financial services providers, Nationwide offers unparalleled job opportunities that foster professional growth and development. Work You’ll Do At Nationwide Insurance, you’ll contribute to projects that impact lives and help communities thrive. You’ll work alongside a team of experts dedicated to upholding the highest standards in insurance and financial services. Our culture is built on a foundation of respect and integrity, driving us to achieve excellence in everything we do. Nationwide Insurance is not just about insurance; it’s about fostering an environment of continuous growth and innovation. With a variety of career paths available, from customer service to claims management, each position offers the chance to make a significant impact. Join Our Market-Leading Team Nationwide Insurance is home to some of the most dedicated professionals in the industry. Our team benefits from leadership that is committed to personal and professional development, ensuring that every employee has the opportunity for career advancement and skill enhancement. Innovate with Us Embrace the opportunity to work on groundbreaking projects that set industry standards. Nationwide’s commitment to innovation means constantly seeking out new ways to improve our services and processes, benefiting both our customers and our team members. Internship and Employment Opportunities Start your career with Nationwide Insurance through our internship programs or dive straight into a fulfilling career with vast employment opportunities. We are looking for passionate, curious, and driven individuals ready to make a difference in the insurance industry. Diversity and Inclusion At Nationwide, diversity and inclusion are more than just words—they are principles guiding how we build our teams, cultivate leaders, and create a company that’s the right fit for every person inside of it. We offer diversity training and resources that promote an inclusive workplace. Benefits and Culture Nationwide Insurance is committed to supporting our team members’ well-being both inside and outside of work. Our benefits package includes comprehensive health care, retirement plans, and generous paid time off. More than just benefits, our company culture encourages networking, mentorship, and community involvement. Career Development Invest in your future with Nationwide Insurance’s career development programs. From resume and interview workshops to advanced leadership training, we provide the tools to help you succeed and advance within the company. Stay Connected Join Our Team Explore the various positions available at Nationwide Insurance that match your skills and interests. We are continuously hiring and looking for new talent to join our professional network. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work at Nationwide Insurance. Job Alert Emails Customize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Nationwide Insurance. Join Nationwide Insurance today and be part of a team that is dedicated to making a difference in the lives of our customers and communities.
Learn more about Nationwide Insurance
Size
28,000 employees
Industry
Founded
1925

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