Role Overview

The Senior Content Marketing Manager is responsible for driving content strategy and execution for an assigned portfolio, translating product positioning and go-to-market priorities into high-impact content that drives awareness, pipeline, customer engagement, and revenue growth.

This role sits at the center of the portfolio GTM motion, partnering closely with Product Marketing, Demand Generation, Lifecycle Marketing, Customer Marketing, Sales, and Creative to ensure content is aligned to business priorities and fully integrated into campaigns and customer journeys.

This is a hands-on strategic role that requires both strong content thinking and execution. You will operate as the content lead for your portfolio while contributing to the broader content engine managed by the Director of Content Marketing.

Success in this role is measured by the business impact of content, not the volume of content produced.

What You Own

You are responsible for the content strategy and execution of your assigned portfolio(s), ensuring content supports demand generation, customer engagement, and revenue growth.

You own:

• Portfolio-aligned content strategy
• Campaign and demand generation content
• Thought leadership and storytelling
• Sales and customer enablement content
• SEO/GEO-aligned content initiatives
• Cross-functional content alignment for your portfolio

You are accountable for ensuring your portfolio has a consistent, scalable, and high-performing content presence across campaigns, channels, and customer touchpoints.

What You'll Do

Portfolio Content Strategy

• Develop and execute a portfolio-aligned content strategy tied to GTM priorities, revenue goals, and demand generation initiatives
• Translate positioning and messaging into compelling content that supports awareness, pipeline generation, and customer growth
• Ensure content is mapped to key personas, buying stages, and customer journeys
• Align content plans to campaign calendars, launches, and strategic business priorities

Campaign & Demand Generation Content

• Create and support integrated campaign content that drives engagement and conversion across the funnel
• Partner with Demand Generation Managers to activate content within campaigns, nurture programs, and expansion initiatives
• Develop conversion-focused assets including landing pages, emails, thought leadership, and customer-facing content
• Ensure content supports lead 10 opportunity 10 closed-won progression

Thought Leadership & Storytelling

• Build compelling narratives that strengthen brand authority and differentiate the portfolio in-market
• Create thought leadership content including blogs, ebooks, reports, webinars, customer stories, and strategic content initiatives
• Ensure all content reflects current positioning, messaging, and business priorities

SEO / GEO Content Support

• Partner with the SEO/GEO Manager to optimize content for search visibility, discoverability, and generative search performance
• Support organic growth through search-informed content planning and optimization
• Ensure content aligns to keyword, intent, and audience strategies

Sales & Customer Enablement

• Create content that supports Sales conversations, customer engagement, and expansion opportunities
• Develop customer-facing assets that improve understanding, adoption, and conversion
• Partner with Customer Marketing and Lifecycle teams to support onboarding, retention, and upsell initiatives

Cross-Functional Collaboration

• Partner closely with Product Marketing to bring positioning and messaging to life through content
• Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards
• Collaborate with Demand Generation and Lifecycle Marketing to integrate content into campaigns and programs
• Align with Sales teams to ensure content supports pipeline progression and customer engagement

How You Operate

• Operate as the content lead for your assigned portfolio(s)
• Balance strategic planning with hands-on execution
• Work cross-functionally to align content to campaigns, launches, and business priorities
• Continuously optimize content based on performance insights and business impact
• Ensure content contributes meaningfully to pipeline, engagement, and revenue outcomes

What You'll Be Measured On

Pipeline & Revenue Impact

• Contribution to pipeline creation and influenced revenue within your portfolio
• Impact of content on campaign engagement, conversion, and opportunity progression
• Effectiveness of content in supporting demand generation and expansion initiatives

Organic Growth & SEO/GEO Performance

• Growth in organic traffic and inbound engagement
• SEO keyword performance and visibility in generative search (GEO)
• Performance of search-driven content initiatives

Campaign & Content Performance

• Engagement and conversion performance across campaign assets and content initiatives
• Effectiveness of content within nurture, landing pages, and integrated campaigns
• Contribution to GTM launches and strategic marketing initiatives

Sales & Customer Enablement Impact

• Effectiveness and adoption of sales and customer-facing content
• Support of customer engagement, retention, and expansion efforts
• Alignment of content to customer journey and buyer needs

Operational & Cross-Functional Excellence

• Ability to deliver high-quality content aligned to campaign timelines and business priorities
• Strength of collaboration across Product Marketing, Demand Gen, Lifecycle, Sales, and Creative
• Continuous optimization and improvement of portfolio content performance

What Success Looks Like

• Content is fully integrated into demand generation and lifecycle programs
• Campaigns perform better because of strong content execution and messaging
• Organic and inbound engagement continue to grow across the portfolio
• Sales teams actively leverage content to improve customer conversations and conversion
• Your portfolio operates with a clear, consistent, and scalable content strategy tied directly to business growth

Who You Are:

• Bachelors degree in Marketing, Business, or related field, or an equivalent combination of education and experience
• 5+ years of experience in customer marketing, retention marketing, or similar roles in a technology or SaaS environment
• Strategic thinker with strong content marketing and storytelling capabilities
• Hands-on operator who can execute high-quality work across multiple formats
• Experienced in B2B SaaS content marketing and demand generation
• Strong understanding of full-funnel marketing and buyer journeys
• Data-driven and focused on business outcomes, not just content output
• Effective cross-functional collaborator who can align teams and priorities
• Passionate about creating content that drives engagement, conversion, and growth

Physical Considerations:

• Ability to work in a general office environment
• Ability to handle extended periods of computer-based work, including telephone

Travel Considerations:

• Domestic travel required, estimated up to 5%

Benefit offerings designed to promote a life of balance!

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.

Robust healthcare options - Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off - There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!

Invest in your future - Ministry Brands matches 100% of your 401(k) contributions, dollar-for-dollar, up to 3%. Contribute 3%, and we add another 3%. Its well-earned money working toward your retirement from day one.

Paid parental leave - Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.

Mental health support -Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.

Professional development reimbursement -Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.