Position DetailsDepartment: CORP | Marketing
Location: Phoenix
Shift: Mon-Fri, Days, 8am-5pm
Category: Communications/PR/Publications
Posting #: 1061233
Employee Type: Full-Time
Position SummaryAs a key member of Phoenix Children's Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children's medial specialties, facilities, physicians and other providers, as well as other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Marketing, this individual plays a key role in contributing to a consumer-focused, data-driven marketing approach at Phoenix Children`s. This team member develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.
Position Duties - Annual Marketing & Communications Planning
I. Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.
II. Manages service line digital content (including online physician bios) and social media content, including blogs.
III. Develops communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.
IV. Oversees consumer or physician research initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.
V. Serves as Marketing's point of contact for key service line(s) and additional medical programs, services or initiatives. - Ad Campaigns & Other Key Marketing Initiatives
I. Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all service line ad campaigns and other key marketing initiatives with paid media.
II. Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.
III. Takes a metrics-driven approach to developing and executing marketing strategies with an eye for creativity.
IV. Working under the direction of the Director of Marketing, this team member continually analyzes and monitors industry and service line trends. - Digital Marketing
I. Monitors SEM results reports, participating actively in digital agency calls to flag opportunities or concerns, and make adjustments accordingly.
II. Works with the Digital Services team for budget, analytics and website readiness. - Budget & Monitoring
I. Develops and manages service line marketing budget.
II. Is responsible for tracking and measuring all campaigns/activities; provides quarterly updates/reports to service line operational leaders, physicians and other key stakeholders. - Service Line Patient and Physician Marketing and Communications
I. Works with the Consumer Strategies Specialist in developing and executing:
-- Patient communications on program openings/closures, quality issues, new/departing physicians, etc.
-- Marketing to targeted referring/potential referring physicians to educate and/or generate new patient referrals.
-- Patient marketing materials for that service line. - Performs miscellaneous job related duties as requested.
