Sr. Consultant, Firm MarketingJoin a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide's story to life for P&C partners and customers.
P&C Marketing Integration is focused on building Nationwide's leadership position around "Specialized Protection with Confidence" to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes.
We are seeking a
Sr. Consultant, Firm Marketing to develop and execute account-based marketing strategies and firm-level plans to nurture relationships and drive sales opportunities for P&C's top firms and priority national partners. This role will lead firm-specific campaigns and initiatives in partnership with the National Partners Team and Business Unit Marketers, including appetite campaigns, Circle-of-Influence campaigns, and unique firm programs.
This role will report to the Director, Partnership Solutions Marketing within P&C Marketing Integration.
This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered.Job Description SummaryAre you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.
Job DescriptionKey Responsibilities:- Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
- Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
- Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
- Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
- Monitors emerging innovative trends in content, design and marketing tactics
- Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
- Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.
Typical Skills and Experience:Education: Bachelor's degree in marketing, business administration or related field; graduate degree highly desirable.
License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master's degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.
Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager's leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
BenefitsWe have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.
The national salary range for Sr Consultant, Marketing Management : $122,000.00-$214,000.00
The expected starting salary range for Sr Consultant, Marketing Management : $122,000.00 - $182,000.00
