Senior Brand Manager, DEWALT Towson, MD / RemoteThe Job: As a Sr. Brand Manager, DEWALT, North America, you'll be part of the Tools & Outdoor Commercial DEWALT team driving key initiatives within the DEWALT portfolio for North America. Reporting to the Director, DEWALT, North America, you will play a pivotal role in driving brand growth, supporting new product development (NPD), and ensuring best-in-class commercialization. This position is based in our Tools & Outdoor headquarters in Towson, Maryland, with remote locations considered.
You'll get to:
- Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
- Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints.
- Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
- Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
- Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches.
- Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
- Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
- Partner with channel teams to ensure effective brand presence and support across all sales channels.
- Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
- Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.
The Person: You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
- Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans.
- Strong analytical skills with the ability to interpret market trends and consumer insights.
- Excellent communication and presentation skills.
- Proven project management skills, with experience managing multiple initiatives simultaneously.
- Experience working in a matrixed, cross-functional environment.
- Creative, agile, and proactive problem-solver with a passion for building iconic brands.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Results-oriented mindset with a track record of driving brand growth and commercial success.
The Details: You'll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More: We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!
The Salary range for this position is $95,600.00 - $153,900.00
- This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
- The successful candidate may be eligible for annual merit increases.
- Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tool sand other partner programs.
