Sr. B2B Marketing Operations Analyst (Experienced Level Professional)

The Opportunity
Michelin's B2B Digital Marketing Team is seeking a B2B Marketing Operations Analyst to drive the next evolution of our online marketing performance, data strategy, and AI enablement. This role sits at the center of marketing, sales, and data, translating complex data into clear insights, connecting marketing to revenue, and helping build the foundation for future AI-driven capabilities.

You will play a critical role in helping our digital marketing team understand what's working, what's not, and where to invest, while advancing how we structure and activate data across the organization.

This is more than a reporting role. You will help shape how we operate.

What You Will Do

Marketing Performance & Insights

• Own digital marketing performance reporting across channels (website, paid media, organic social, email)
• Build and maintain dashboards and executive-ready reports to track KPIs and campaign effectiveness
• Translate data into clear insights and actionable recommendations to improve performance and customer engagement
• Partner with marketing teams to optimize campaigns and full-funnel performance

Revenue & ROI Analytics

• Connect marketing activity to pipeline, revenue, and business outcomes
• Analyze Salesforce data (leads, opportunities, accounts, contacts, revenue) to measure marketing impact
• Help leadership understand where marketing is driving measurable business value

Data & Audience Activation

• Pull and manage audience data from Salesforce Sales Cloud to support Marketing Cloud journeys and campaigns
• Support segmentation, targeting, and campaign execution through clean, actionable data

Data Foundation & AI Enablement

• Support efforts to structure and centralize data within Michelin's data lake (CDL)
• Partner with data and technology teams to connect marketing data for advanced analytics and AI use cases, including Agentic AI
• Identify opportunities to automate reporting, insights, and workflows using AI and modern tools
• Contribute to building scalable, future-ready analytics capabilities

Cross-Functional Leadership

• Collaborate across marketing, sales, BI&A, and global teams
• Present insights and recommendations to stakeholders, including senior leadership
• Act as a trusted partner to drive better, data-informed decisions

What You Will Bring

• 3+ years of experience in digital marketing analytics, business analytics, or a related field
• Strong understanding of marketing performance measurement and customer journeys
• Proven ability to connect marketing activity to revenue and business outcomes

Technical & Analytical Skills (Not All Required)

• Power BI (preferred): dashboard creation, automated reporting, and semantic model knowledge
• Salesforce + SQL/SOQL: ability to pull, structure, and analyze CRM and revenue data
• Python/RStudio (preferred): data manipulation, automation, and large dataset analysis
• Databricks (strong plus): using Python/SQL to work with enterprise data lake data
• Cloud AI platforms: experience with Azure, AWS, or GCP (AI/ML services and deployment patterns)
• LLMs & Agentic AI: familiarity with AI agents, automation, and tools like LangChain
• Data platforms: experience working with enterprise data lakes (e.g., Azure Data Lake)
• Excel: strong skills in data analysis, pivot tables, and formulas

Soft Skills & Leadership

• Strong communication and storytelling skills, with the ability to present to leadership
• Excellent interpersonal skills; able to collaborate across teams and cultures
• Curious, humble, and open to feedback
• Comfortable working in ambiguity and building new processes
• Strong ownership mindset with the ability to drive initiatives forward

Join Us!

If you want to grow your career, join a team that values collaboration, innovation, and real business impact. We'd love to hear from you.

Ready to Shape the Future of Innovation?

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world. Drawing on its deep know-how in polymer composite materials, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Why Michelin?

• Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.
• Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized. Option to join one of our Connected Communities.
• Innovation-Driven: Work on projects that matter-from sustainable materials to digital transformation.
• Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.

We build the future with people like you. Begin your career with Michelin today!