Mattel

Sr Associate Toy Marketing, Die-Cast

Mattel$70K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of brand marketing experience (either in-house or agency) or in related fields like franchise management or content marketing.
  • Demonstrated project management skills capable of handling complex timelines.
  • Strong quantitative skills with a focus on analysis related to pricing, SKU productivity, and competitive research.
  • Experience with P&L management indicating strong financial understanding.
  • Ability to collaborate effectively with cross-functional teams such as design and manufacturing.
  • Outstanding communication skills, particularly in storytelling and presentations.

Responsibilities

  • Assist in the Die-Cast segments for the Hot Wheels team.
  • Support toy strategy development by segment to enhance market position.
  • Contribute to toy pricing architecture and competitive analysis.
  • Gather consumer insights about toy usage and play patterns to inform design.
  • Collaborate with Design/R&D teams to bring toy concepts to market.
  • Analyze toy business performance metrics including revenue and productivity.
  • Provide branding insights for packaging, messaging, and storytelling.

Benefits

  • Comprehensive benefits package including health and wellness programs.
  • Opportunities for professional development and career growth
  • Inclusive workplace culture promoting diversity and belonging.
  • Access to Mattel's Talent Community for job updates and alerts.
  • Empowerment through a purpose-driven company ethos.
Full Job Description
Job Description

What Your Impact Will Be:
• Assist on the Die-Cast segments of the Hot Wheels team
• Support the development of toy strategy by segment.
• Support the toy pricing architecture and competitive positioning.
• Assist in gathering consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Qualifications

What We're Looking For:
  • 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
  • Project management skills: potential to manage complex product development timelines.
  • Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
  • Financial acumen: Experience with P&L management.
  • Experience partnering with cross functional teams (ie design and manufacturing).
  • Communication skills: Excellent at storytelling, presentations, and influencing team.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

About Mattel

Mattel, Inc. is a global toy company that designs, manufactures, and markets a wide range of toys and games. The company's brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Mattel's products are sold in over 150 countries and the company has manufacturing facilities in 10 countries. Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. The company is also committed to diversity and inclusion and has been recognized for its efforts in this area.
Learn more about Mattel
Size
36,300 employees
Market Cap
$5.9 billion
Industry
Net Income
$126.6 million
Founded
1945
5 Year Trend
-4.3%
Revenue
$4.5 billion
NASDAQ

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