Position Summary:Full Time, Hybrid
Essential Job Functions:- Business & Performance Analytics
- Lead monthly business reviews using syndicated data (Circana/IRI), panel data, dental professional data, and internal shipments & financials.
- Work with media agency to analyze media performance reports, including CPM, CPC, CTR, impressions, to assess effectiveness on brand KPIs.
- Interpret professional recommendation data (e.g., survey results, A&U studies, rep feedback, CRM insights) to understand drivers of recommendation and barriers to adoption.
- Track the effectiveness of professional programs, sampling initiatives, and social media marketing with retail performance.
- Support the development and management of a forecast model working with Finance, Category Management, Sales and Supply Chain.
- Monitor competitive activity and identify share shifts, pricing moves, and innovation trends
- Strategic Direction:
- Develop fact-based DPSM (Distribution, Pricing, Shelving, Merchandising) guidance for sales and customer teams.
- Partner with Sales to build customer-specific selling stories grounded in data and insights.
- Partner with Professional Marketing and Sales teams to optimize sampling strategy and professional-facing messaging, and support development of chairside tools and professional engagement programs.
- Identify emerging trends and opportunities to strengthen brand equity and accelerate growth.
- Project Management:
- Lead project management and execution for priority initiatives, including new product launches, product enhancements, packaging updates, pricing actions, promotions, and merchandising programs.
- Lead shopper marketing and consumer promotion initiatives (FSIs, digital coupons, retail media, in-store tactics), partnering with Sales and agencies.
- Support packaging and renovation projects through consumer insights and business case development.
- Monitor ROI of marketing initiatives and optimize plans based on performance.
- Leadership & Collaboration:
- Collaborate with Sunstar GUM teams across Canada, Latin America, Europe, and Asia, as well as Global Marketing to align on marketing activations, packaging updates, artwork development, and shared best practices.
- Collaborate with Creative/Media and Shopper Marketing agencies to guide briefs, shape strategic direction, and ensure optimal execution.
Education- Bachelor's Degree required. Master's preferred.
Knowledge/Experience- 2-3 years of CPG marketing experience
- Demonstrated ability to lead cross functional teams and manage complex projects
Skills - Strong analytical skills with experience using syndicated data (Circana/IRI)
- Ability to think strategically while executing with strong attention to detail
- Strong ability to navigate ambiguity and operate in a growing and evolving organization
- Proactive and action-oriented, sees opportunities to add value and optimize,
- Excellent written and verbal communication, presentation, and facilitation skills.
- Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
Abilities- Communicating clear, insight driven recommendations that influence senior stakeholders
- Making recommendations for plans to deliver improved brand performance metrics (share, penetration, velocity)
- Effective cross functional leadership, project management, and prioritization skills
- Delivery of high-quality marketing programs, on-time and on-budget
Other Duties:- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time.
If you'd enjoy a career helping others attain overall health through oral health, consider joining the Sunstar Americas, Inc. team.
The pay range for this position of Sr. Associate Brand Manager is $103,500 - $126,500. However, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for an annual bonus as part of total compensation.
